Tag: Shake Shack

Hong Kong – The New York-born food chain Shake Shack is celebrating its 5th year operating in Hong Kong. As part of the commemoration, the store engaged Hong Kong-Pakistani artist Ahmad Rida Nisar to help renovate its main branch located at top HK destination, ifc mall. 

The fresh new look features a vibrant mural by Nisar which playfully connects the original Shake Shack hot dog cart to the brand’s first outpost in Hong Kong. The artwork celebrates Hong Kong’s rich cultural heritage and iconic landmarks with scenes depicting Central, The Peak, Victoria Harbour, Tsim Sha Tsui, and Ocean Park. 

Nisar, which has a postgraduate degree in backstage theatre design from The Hong Kong Academy for Performing Arts, incorporated whimsical details into the Shake Shack mural such as the bauhinia flower, an ice cream truck, a pedestrian crossing, and iconic Hong Kong signage, all of which represents the neighbourhood community.

The grand re-opening at the ifc mall took place on 26th April where the first 100 guests in line received exclusive swag for free showcasing Rida’s mural designs. The opening also simultaneously launched anew Shake Shack’s signature Shack Attack concrete with cult-favorite local bakery brand, Cookie Department (Cookie DPT). Also celebrating its fifth anniversary this year, Cookie DPT is known for comforting, quality, home-style cookies and baked goods made from premium ingredients and fresh locally farmed eggs. 

“Even as they have expanded around the globe, Shake Shack has maintained the heart and values of a local business like ours. We are excited to celebrate our joint fifth anniversaries by helping to create an original treat exclusively for customers of Shake Shack Hong Kong,” said Cookie DPT founder Wil Fang.

The Shack Attack features a decadent mix of Shake Shack’s iconic chocolate frozen custard, fudge sauce, Cookie DPT’s Double Chocolate Cookie and chocolate chunks, topped with cocoa powder. 

To celebrate this partnership, Shake Shack, along with Cookie DPT, will be hosting a Build Your Shack Cookie workshop at the ifc mall on 30 April. 

Bangkok, Thailand – Famous American fast-food brand Shake Shack will be opening 15 branches in Thailand by 2032, targeting the first flagship to open in Bangkok in 2023. The opening comes on the back of the expanded partnership with licensee Maxim’s Caterers Limited. 

According to Shake Shack, in keeping with Shake Shack’s fine dining heritage and commitment to thoughtful ingredient sourcing, quality, and hospitality, the menu will feature ShackBurger®, Chicken Shack and Chicken Bites, crinkle-cut fries, ShackMeister beer, Shack Red and Shack White wine, Shack-made lemonade and freshly spun frozen custard ice cream. 

Aligned with its mission to ‘Stand for Something Good’, Shake Shack will also partner with local producers, purveyors and artists to reflect and support the Thailand community.

Michael Kark, chief global licensing officer of Shake Shack, said that Shake Shack was born in New York, and Bangkok is another fantastic city with vibrant energy, friendly people and rich culinary traditions, and they can’t wait to serve Thailand their first ShackBurgers soon. 

“Our partner, Maxim’s, has set the bar high and we are thrilled to continue our partnership with them and bring our mutual commitment to quality ingredients and hospitality to our Thai guests,” Kark said.

Michael Wu, chairman & managing director of Maxim’s Caterers Ltd., commented, “We have been humbled by Shake Shack’s fans in Asia as well as the warm reception of Maxim’s in Thailand.” 

Wu added, “Maxim’s and Shake Shack have built a trusted partnership and we are excited to carry the relationship forward to Thailand.”