Manila, Philippines – Philippine media network giant GMA Network has unveiled seven new executive promotions, ranging from updates positions for their entertainment arm and business strategies.

Redgie A. Magno is appointed as first vice president for the business development department of drama productions at GMA, and Cheryl Ching-Sy was likewise promoted to senior assistant vice president of drama productions at GMA.

Under Magno’s leadership, GMA Drama has consistently produced content for the growing audience across media platforms, while Ching-Sy played a vital role in creating strong foundations for the Drama Department’s operational success, and in providing key management support to drive content production and development to the highest standard.

Magno and Ching-Sy have worked closely together to spearhead GMA Entertainment Group’s Drama Department as it continuously produces new stories and entertainment pieces that cater to the different tastes of viewers. Some of these notable GMA Drama programs include ‘Encantadia’, ‘Ika-6 Na Utos’ and the Philippine adaptation of Korean drama series ‘Descendants of the Sun’.

Meanwhile, Darling De Jesus-Bodegon was named first vice president for business development department III (Talk/Magazine/Musical Variety/Specials and Alternative Productions), where under her helm, the department was able to rise up to the challenge of innovating formats to adapt to the challenges brought about by the pandemic. Her team continued to produce fresh episodes for the Network’s flagship musical-variety program ‘All-Out Sundays’.

Other promotions include Arlene Carnay as vice president for GMA Public Affairs, Jaileen Jimeno as senior assistant vice president at GMA Public Affairs, Jaemark Tordecilla as senior assistant vice president for news and public affairs digital media at GMA, and Victoria T. Arradaza as first vice president and head of supply and asset management department at GMA.

Singapore – When COVID-19 struck, its catastrophic blow on businesses spared no industry. There are definitely sectors that are more hard-hit than others, but every business had a fair share of economic decline.

Amid the pandemic, one industry that has not been thoroughly checked on as others is the entertainment industry, and a survey by live events and entertainment company Branded revealed that senior executives are quite bullish on business despite having to deal with pandemic-induced disruptions. 

The study captured the views of more than 60 movers and shakers, and C-suite decision makers in the entertainment industry. It found that 58% of bosses feel confident in the performance of the sector over the next six months, while 23% described their business to be in a current state of decline. 

Executives also demonstrated continued optimism when asked about how long they expect the effects of COVID-19 to last on business. A large portion, 70%, feel that the perennial effects of Covid-19 will only last between one and two years, with just 17% feeling it will last from two to five years. 

The study also revealed that smaller businesses, those with annual turnover of US$1m or less, feel significantly more bullish on their future market performance than larger businesses of US$6m or greater.

Jasper Donat, CEO at Branded said, “In a period that has totally uprooted the entertainment industry, it is now a challenge to judge what will be a temporary knock, and what will have a seismic impact for years to come. The survey does however reveal a forward-looking optimism from business leaders and a renewed commitment to purpose-led business.”