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Technology Featured Global

Tech media firm IDG acquires Selling Simplified to further tech, data capabilities

Massachusetts, USA – Global technology media, data, and marketing services company, IDG Communications, Inc. (IDG), has acquired Selling Simplified, the Marketing-as-a-Service (MaaS) platform that provides lead generation products, data services, and analytics.

The acquisition of Selling Simplified allows IDG to add contact and account level AI-powered lead generation capabilities to its expanding suite of intent-based marketing technologies.

Through the acquisition, Selling Simplified will be offering two distinct opportunities for product growth within IDG. First is a global dataset of more than 160 million B2B records specific to tech industry purchase intent which can be added to IDG’s existing proprietary audience, creating the world’s largest addressable database of in-market tech decision-makers and influencers.

And lastly, Selling Simplified will also be offering a marketing technology platform that identifies and scores intent signals based on campaign engagement leveraging machine learning. The company’s Demandcentr system will continuously monitor behavioural context and build an understanding of the purchase intent behind each contact and account in the database. The combined data and marketing technology identify the most valuable contacts for sales outreach or continued lead nurture.

Kumaran Ramanathan, IDG’s president, shared that marketing campaigns simply perform better when you can also apply knowledge of the prospect’s current stage in the path-to-purchase and actively engage them.

“Selling Simplified has been able to provide just that and shares our commitment to building deep relationships across international markets,” said Ramanathan.

Meanwhile, Michael Whife, Selling Simplified’s CEO, said, “IDG was a natural partner for our next stage of development on many fronts. We believe the union of the two companies makes us the largest provider of B2B tech leads globally and offers a dynamic approach to driving success for our clients.”

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Technology Featured ANZ

APAC martech solutions Selling Simplified opens Auckland, NZ office

Auckland, New Zealand – B2B data and marketing solutions Selling Simplified Group (SSG) has announced that it will continue its expansion in the Asia Pacific region with the opening of its Auckland, New Zealand office. The latest office marks the sixth new APAC location for the company in three years.

SSG carries a number of proprietary MarTech solutions such as Visionayr, Demandcentr, and Integrated Programmatic, providing demand generation and data enrichment services.

It has been servicing New Zealand clients since 2017 by way of its Sydney location, and the company said that the expansion to Auckland is in line with its efforts to hyperlocalize services, where a fully local staff has been adopted.

VP of Global Sales Charlie Whife said, “The addition of the New Zealand office really brings our plans full circle for the ANZ market as a whole. New Zealand offers excellent talent as well as local customers with a different perspective and ambitions for us to help them achieve,”

According to a press statement, Whife is set to build a fully operational team in the country, bringing in seasoned sales executives by September 2020, and by early 2021, local creative and operations personnel. 

Before the start of 2021, SSG is said to add two more openings to its roster of APAC locations.