Tag: Schweppes

India – Schweppes, the premium mixer brand from The Coca-Cola Company, has partnered with Blinkit to roll out a campaign that brings party-ready mixers to consumers in just 10 minutes—redefining on-demand celebration prep.

Through this collaboration, the brand’s most significant initiative of 2025 so far, Schweppes becomes instantly accessible via Blinkit’s rapid delivery service, designed to make spontaneous gatherings smoother and more seamless. At the heart of the campaign is a playful twist on the iconic Punjabi anthem “Jinne Mera Dil Luteya” by Jazzy B, reimagined in a style that reflects Schweppes’ signature flair.

The campaign film—developed by creative agency Talented and directed by Nitin Menon of First December Films—opens with a party that’s clearly lost its spark. Jazzy B is on stage, but instead of his trademark energy, he’s delivering a slow jazz version of his hit as guests languish in small talk and muted vibes. Then, a delivery of Schweppes via Blinkit changes the tone entirely. The jazz fades, the bass drops, and the real Jazzy B bursts in, transforming the night into a full-blown celebration.

The campaign blends pop culture, nostalgia, and everyday spontaneity—demonstrating how a single delivery can shift the mood from subdued to electric.

Ankita Mahna, senior director of marketing-emerging categories at The Coca-Cola Company, said, “Schweppes has always been about elevating social moments with style and a wink of the unexpected. That’s exactly what this campaign is built around.”

“By partnering with Blinkit, we’re making Schweppes just 10 minutes away from any plan, while the campaign with Jazzy B lets us remix a cultural anthem in a way that mirrors how our consumers remix their own social scenes, with spontaneity, swagger, and surprise. Put together, this captures the essence of how Schweppes fits seamlessly into the moments that matter most,” she added.

The campaign film serves as the launchpad for a broader 360-degree rollout spanning digital, social, and commerce-first platforms, aimed at engaging Indian consumers across multiple touchpoints.

“That switch from smooth jazz to full-throttle Punjabi fire mirrors exactly what happens when Schweppes enters any room. It’s the moment when the ordinary crumbles, and the real party bursts through the door. As lifelong fans of Jazzy B, we wanted to recreate that precise second when a Friday night finds its soul,” said Aarushi Periwal and Sanket Audhi, founder members and creatives at Talented.

Australia – The soft drink brand Schweppes by Asahi Beverages is introducing a new generation of Schweppervescence with the launch of a new brand platform, with the collaboration of Clemenger BBDO. 

The positioning of ‘A Sip for your Senses’ and the first campaign are inspired by the various bubbles that awaken the senses before the first sip when you open a bottle of Schweppes. 

The above-the-line campaign will also introduce Australia to Schweppes’ new brand visual identity, which will be implemented across all product lines in November 2023.

The campaign presenting the new brand platform began on November 11th and is set to run until 2024 across TV, VOD, OOH, Spotify, and in-store.

Speaking about the campaign, Lauren Fildes, general manager of marketing, Asahi Lifestyle Beverages, said, “Schweppes is all about awakening the senses. And we want that feeling to come to life in everything we do – even our communications. So, we set out to create a campaign that’s as much of a sensory experience as our product. Each touch point within this campaign, from the film to the audio ads to the street posters, is designed to make you imagine a place where your senses are instantly ignited.

She added, “We want people to feel the iconic Schweppervescence feeling the moment they see or hear the work.” 

Meanwhile, Clemenger BBDO Group creative director Ant Phillips, said, “Jacob Schweppe was a pioneer in carbonation, bringing fizzy magic to the everyday experience of drinking water. In launching the ‘A Sip for your Senses’ platform, we wanted to celebrate this magic by showing that each and every bubble within a bottle of Schweppes contains its own sensory world of wonder.”