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Tag: Samsung

Samsung highlights power of AI in latest global advertising campaign with BBH Singapore
Samsung highlights power of AI in latest global advertising campaign with BBH Singapore
Posted on May 9, 2025
by Aliza Carmona
Samsung, in collaboration with BBH Singapore, has launched a new global advertising campaign spotlighting the Galaxy S25 Ultra and its AI features.
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Samsung introduces cost-saving hack through short film with BBDO Bangkok
Samsung introduces cost-saving hack through short film with BBDO Bangkok
Posted on April 25, 2025
by Aliza Carmona
Samsung Electronics is introducing new ways to save electricity costs through the SmartThings app in its latest short film launch.
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samsung cheil india bespoke ai laundry wash
Samsung introduces ‘no-thinking-required’ laundry in new campaign with Cheil India
Posted on March 11, 2025
by Aliza Carmona
India – Samsung, in collaboration with Cheil India, has unveiled a new campaign showcasing how AI-powered innovation transforms laundry, spotlighting the effortless convenience of the Bespoke AI Laundry washing machine. The new campaign illustrates how Samsung’s AI-powered washing machine simplifies...
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samsung vision ai cheil electriclime campaign
Cheil Worldwide, electriclime° Korea showcase Samsung Vision AI TV’s futuristic technology in new campaign
Posted on February 25, 2025
by Aliza Carmona
South Korea – Samsung has collaborated with Cheil Worldwide and electriclime° Korea on a global campaign film highlighting the technology and features of its new Samsung Vision AI TV. Promising the next big thing in television, the campaign highlights how Samsung Vision AI enhances the TV viewing experience,...
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Samsung spotlights Galaxy AI in latest global campaign for S25 series
Samsung spotlights Galaxy AI in latest global campaign for S25 series
Posted on February 13, 2025
by Aliza Carmona
Samsung places Galaxy AI in the spotlight in its latest global campaign for the newly-released S25 series.
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Samsung on launching context-driven programmatic advertising for enhanced targeted results
Samsung on launching context-driven programmatic advertising for enhanced targeted results
Posted on February 3, 2025
by MARKETECH APAC
In this case study, we explore how Samsung and Mindshare Indonesia sought cookieless solutions via Integral Ad Science’s (IAS) Context Control Targeting product to propel Samsung’s programmatic campaign goals while prioritising budget efficiency.
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samsung-cheil-india-AR-christmas-campaign
Samsung India redefines holiday fun with interactive AR campaign featuring Galaxy Tab S10 Ultra
Posted on December 23, 2024
by Aliza Carmona
Samsung has joined forces with Cheil India to launch an augmented reality (AR)-powered print campaign, highlighting the innovative ‘Sketch-to-Image’ feature of the Samsung Galaxy Tab S10 Ultra just in time for the holiday season.
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Samsung to bring its free streaming TV service to Southeast Asia
Samsung to bring its free streaming TV service to Southeast Asia 
Posted on November 7, 2024
by Teddy Cambosa
With this, Samsung is the first Original Equipment Manufacturer (OEM) to launch a FAST service in the region. Samsung TV Plus is now available on millions of Samsung Smart TVs across Singapore, the Philippines, and from late November in Thailand.
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Samsung taps into couple rivalry to show how Galaxy AI can make health and wellness fun
Samsung taps into couple rivalry to show how Galaxy AI can make health and wellness fun
Posted on October 1, 2024
by Teddy Cambosa
The new campaign builds on BBH Singapore’s existing partnership with Samsung, which recently included launching a campaign for the Samsung Galaxy Watch.
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galaxy-watch-ultra-campaign
Samsung's campaign with BBH Singapore pushes the limits of adventure with Galaxy Watch Ultra
Posted on July 25, 2024
by Aliza Carmona
Samsung has partnered with BBH Singapore to launch a global campaign for the Galaxy Watch Ultra, their first smartwatch designed for extreme performance and powered by Galaxy AI.
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