Tag: Samsung
In the campaign, Samsung had stationed Galaxy Buds2 Pro with Active Noise Cancellation earbuds, along with Samsung Galaxy S9 series tabs at some the noisiest places in the city. People were invited to come and experience the library with a teaser message – Any place is a good place to read.
Samsung taps influencer’s grandmother in breezy campaign for air conditioner lineup via BBDO Bangkok
Dubbed the ‘Grandma-fluencer’ campaign, the campaign was conceptualised alongside BBDO Bangkok, and focuses on the challenge that while Samsung shines globally across various tech sectors, its air conditioner segment in Thailand faces the tough task of overcoming years of skepticism, especially among...
MARKETECH APAC recently spoke exclusively with Sascha Kuntze, chief creative officer at BBH Singapore, to learn more about the agency’s creative direction for this global campaign and tackle how to engage brand love despite Samsung being a technology brand.
The campaign began with a teaser film, Galaxy AI is coming, which celebrates Samsung’s long history of pushing the boundaries of what’s possible, from pioneering TV phones in 1999 to foldable phones in 2019.
According to Samsung, Samsung BKC aims to re-imagine the retail shopping experience and unlock new possibilities for their customers by bringing the best of both online and offline worlds.
Conceptualised alongside BBH Singapore alongside The Mill Los Angeles and Fuse Adventures in Audio, the stunt featured Doctor Strange from Marvel Studios’ “What If…?”, all episodes now streaming only on Disney+, it teased a new era for mobile and provided a glimpse of an upcoming feature that will allow...
The company claims that native ad formats can now, for the first time, be integrated into the Samsung Smart TV experience, allowing marketers to use Samsung Ads' first-party device data for improved targeting, measurability, and insights.
Kuala Lumpur, Malaysia – The celebration of Hari Raya in Malaysia has concluded, marking the end of the holy month of Ramadan. And with such festivities, there is always a rise of ad films centred around the values and teachings of the Raya festivities. In line with this, YouTube in Malaysia has round...
The partnership between ONE Esports and Samsung is it allows it to be the first portal of Asia-centric esports news in the region.
The 'My House' metaverse campaign by Samsung was announced during the CES 2022, and will showcase their own home appliance lineup.
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