Tag: Samsung
Sydney, Australia – Samsung Electronics Australia has rolled out a series of nationwide activations as part of a creative campaign developed with Clemenger BBDO, supporting the launch of its Galaxy S26 series and Galaxy Buds4 line. Central to the campaign is a microdrama series titled “The Elephant in...
South Korea – Samsung has released a three-minute film for its Galaxy brand that focuses on human connection and imagination, extending the brand philosophy of ‘Life opens up with Galaxy’. The film was created in collaboration with Cheil Korea and director Tom Hooper and premiered during the opening...
India – Cheil India has released a new brand film for the ‘Samsung Galaxy Book5’, focusing on the way Gen Z navigates life-altering decisions and explores multiple creative interests. The film also presents AI as an enabler of everyday exploration rather than a standalone feature, highlighting how technology...
Singapore — Samsung Electronics has announced plans to introduce Google Photos features to Samsung TVs from 2026, marking Google Photos’ first appearance on television screens. The initial rollout is expected to begin with the Memories feature, with additional tools scheduled to follow later in the year....
Seoul, South Korea – Samsung Electronics has rolled out “Why Samsung,” a global campaign that underscores the company’s four defining values in home appliances: Bespoke AI, SmartThings connectivity, security, and reliability. The campaign, now live across over 50 countries via Samsung.com, YouTube and...
New Delhi, India – Samsung, in partnership with Cheil India, have teamed up this International E-waste Day to launch ‘E-Mutant,’ an awareness-powered digital film that brings the problem of electronic waste to life—literally. The film unfolds inside an ordinary home where forgotten gadgets begin to stir. ...
Cheil Indonesia strengthens leadership with Young Min Ha as retail marketing head for Samsung Mobile
Jakarta, Indonesia — Cheil Indonesia has appointed Young Min Ha as head of retail marketing for Samsung Mobile, following his tenure at Cheil KSA where he led retail strategy for Samsung Mobile and Consumer Electronics. In Saudi Arabia, he drove large-scale in-store transformations, fixture innovation...
South Korea – Samsung Electronics has teamed up with Cheil for a new global campaign that spotlights its AI-enabled innovations and vision for the AI-powered home through “SmartThings”. SmartThings, Samsung’s global connected living platform, enables users to connect and control smart devices in one...
New Delhi, India — Inspired by Gen Z Indian consumers, Cheil India launched a new campaign for Samsung Galaxy F36 5G with the tagline “India! Go Hi-FAI,” celebrating the smartphone’s AI capabilities. The campaign highlights the Galaxy F36 5G’s features, including a 50MP OIS Triple Camera...
In her role, she will be reporting to Salek Brodsky, senior vice president and general manager at Samsung TV Plus. Prior to Samsung, Brigitte held roles at Network Ten, Foxtel, HBO and NBCUniversal.
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