Singapore – Samsung TV Plus is teaming up with SM Entertainment to bring K-Pop’s biggest performances to the big screen in celebration of its 30th anniversary. Samsung TV Plus will debut a new, dedicated SMTOWN channel–enhancing its commitment to deliver the best-in-class content to K-fans around the world.

The partnership will kick off its first live event from the Los Angeles Dignity Health Sports Park on May 12th starting at 9 AM SGT, with a star-studded concert to remember.

The artist lineup includes TVXQ!, SUPER JUNIOR; KEY, MINHO of SHINee; SUHO, CHANYEOL, KAI of EXO; Red Velvet (IRENE, SEULGI, JOY); NCT127, NCT DREAM, WayV, aespa, RIIZE, NCT WISH, Hearts2Hearts, and SMTR25.

With this partnership, K-Pop fans from around the globe can experience live performances across 18 countries, with concert replays, music videos, and playlists with additional K-Content added to the channel following the SMTOWN LIVE 2025 concert.

Salek Brodsky, senior vice president and global head of Samsung TV Plus, said, “Our partnership with SM Entertainment reflects our continued commitment to leading the K-Content space through bold investments and exclusive experiences. By bringing this milestone event to audiences around the globe, we’re not only celebrating K-Pop’s growing popularity, but further expanding the depth of the Samsung TV Plus K-Content offering, which remains amongst the largest in the world.”

Singapore – Samsung TV Plus, Samsung’s free ad-supported streaming TV (FAST) service which delivers free and instant access to a wide range of live TV channels across entertainment, news, movies and more, launches in three markets across Southeast Asia. 

With this, Samsung is the first Original Equipment Manufacturer (OEM) to launch a FAST service in the region. Samsung TV Plus is now available on millions of Samsung Smart TVs across Singapore, the Philippines, and from late November in Thailand.

Samsung TV Plus will have over 20 curated global live TV channels this year, offering a diverse range of bingeable shows, including MythBusters, Survivor and Don’t Tell The Bride. Fan-favourites, Deal or No Deal, River Monsters, Red Bull TV and Come Dine With Me will also be available, as well as major global news channel, Euronews

Among the content partners are Banijay Entertainment, ITV Studios, and Tap Digital Media Ventures providing a variety of global and local channels.

The upcoming roll-out of Samsung TV Plus comes just 12 months after native advertising solutions were integrated into the Samsung Smart TV experience, capturing the attention from the moment audiences turn on their TV. Advertisers will now be able to combine native and in-stream video adverts for the first time, creating even more brand-safe opportunities.

Ed Love, head of Samsung TV Plus Southeast Asia and Oceania (SEAO) said, “Across Southeast Asia, the appetite for ad-supported TV is soaring, with TV viewing time doubling in the last 12 months across APAC. Now is the right time to carve our own path within the region’s thriving ad-supported market by delivering hugely popular global and local content that provides something for everyone, for free.”

Meanwhile, Alex Spurzem, managing director of Samsung Ads Southeast Asia and Oceania (SEAO), commented, “The success of Samsung TV Plus around the world has enabled us to build a robust blueprint for Southeast Asia. We’re dedicated to offering viewers and advertisers more premium content, completely free on the big screen, all at the unmatched scale only Samsung can deliver.”