Tag: Samsung Electronics

Singapore – Samsung Electronics Singapore has named Lynn Chong its new head of marketing. She will spearhead the company’s marketing and communication efforts in Singapore, amplifying its mobile and consumer electronics divisions.

In her new role, Chong will be responsible for Samsung’s integrated marketing communications, media, social, digital, communications, and brand partnerships.

Before the appointment, Chong was head of brand marketing for Samsung Electronics Singapore’s mobile experience division for four years. During her stint, she led the marketing efforts for Samsung’s Galaxy portfolio.

Chong has spearheaded initiatives to establish the market presence of the brand’s foldables and AI offerings. She has worked on campaigns such as Samsung’s ‘AI Do’ with Singtel.

With over 20 years of experience in marketing and communication, she has held leadership roles at NTUC FairPrice, OCBC, JWT, and Ogilvy.

“We are excited to have Lynn step into an expanded role to lead integrated marketing efforts in Singapore. As an established marketer and team lead, she has led several transformative campaigns to bring to life our innovative mobile offerings. Her new appointment serves as evidence of our commitment to both the professional growth of our talent and the strategic imperative to cultivate enhanced consumer relationships within the Singaporean market,” Jeffrey Hahn, president at Samsung Electronics Singapore, commented.

“I am deeply honoured to have the opportunity to take on an expanded role within the team. Consumers in Singapore know exactly what they are looking out for when they interact with a brand, and it is important that we remain relevant to our consumers in a fast-evolving marketplace. We are eager to engage our consumers meaningfully through innovative and impactful campaigns,” Chong said.

South Korea – Samsung Electronics has announced that its co-chief executive officer, Han Jong-Hee, passed away on Tuesday due to cardiac arrest.

Han, 63, dedicated nearly four decades to Samsung Electronics, building his career in the company’s television division. Since 2022, he had led Samsung’s consumer electronics and mobile devices businesses and was appointed vice chairman and co-CEO that same year. 

Han joined Samsung in 1988 after earning a bachelor’s degree in electrical engineering from Inha University. Before leading the company’s electronics and devices division, he headed its visual display business.

With Han’s passing, co-CEO Jun Young-Hyun, who leads the semiconductor division, has become Samsung’s sole CEO. 

Just last week, Han chaired Samsung’s annual shareholders meeting, where he apologised for the company’s recent stock performance. According to Reuters, he also cautioned investors that 2025 would be a challenging year.

The tech giant has been grappling with challenges in its underperforming chip business while navigating trade uncertainties. Its semiconductor division has fallen behind Taiwan Semiconductor Manufacturing Company (TSMC) and SK Hynix in the global AI chip market.

In an internal message seen by CNN, Samsung honoured Han for his 37 years of leadership, crediting him with making its TV business a global leader and driving growth in its electronics and appliances divisions despite a challenging business environment.

Singapore – Samsung Electronics has appointed Jeffrey Hahn as its new president in Singapore, overseeing its strategy and operations in the country for growth and innovation.

In his new role, Hahn will focus on Samsung’s artificial intelligence (AI) innovation across Singapore, driving wider adoption through its range of devices. Harnessing Samsung’s AI vision, Hahn aims to democratise AI to empower individuals, businesses, and communities in their daily experiences.

As the new president, Hahn focuses on strengthening Samsung’s partnerships in Singapore, prioritising security and privacy to ensure seamless experiences for its users.

At Samsung, Hahn aims to establish a strong foundation for sustainable growth by infusing its strategies with innovation and highlighting its operational excellence. Hahn seeks to improve the company’s efficiency and productivity while maintaining its position in the industry.

Hahn has been working with Samsung for over 20 years, having held leadership roles in Europe and Asia-Pacific markets. In his various roles, he has led sales, strategic planning, and regional management.

Prior to his new role, Hahn served as group leader in Samsung’s sales innovation team, leading the team to optimise business results.

“It is a tremendous honour to assume this role at such a pivotal time as AI continues to redefine the way we work and live. Singapore’s ambitious vision for AI creates unprecedented opportunities for Samsung to align with and contribute to the nation’s transformative journey. At Samsung, we remain committed to strengthening our leadership in AI by seamlessly integrating its capabilities into our users’ everyday lives while prioritising security and privacy as core principles. Our mission is to empower Singaporeans with the confidence and trust needed to embrace AI, enabling them to thrive in an AI-powered future,” Hahn commented.

Manila, Philippines – Samsung Electronics in the Philippines has appointed Minsu Chu as its newest president for the Philippines, where he will be heading Samsung’s local subsidiary Samsung Electronics Philippines Corporation.

As the new head of the local business, Chu aims for a stronger synergy between its different business units, including mobile, visual display, and digital appliances to reflect the company’s ongoing commitment to creating new and meaningful experiences for customers.

He was recently the president of Samsung Electronics in New Zealand. Prior to it, he also served as the business director of SEPCO’s mobile business from 2014 to 2018.

Speaking about his appointment, he said that he is very pleased to return to the Philippines which he has long considered as his second home, adding that the nation has immense potential with its dynamic economy and a large and young population.

“Even with the unprecedented global crisis, the country has remained resilient and has already shown signs of strong recovery, putting economic growth back on track,” Chu stated.

He added, “We need to strengthen our capabilities and operations to be more responsive to the changing consumer sentiments and habits in order to cement our leadership in the local consumer electronics industry.”

The company had recently announced a newly merged device experience (DX) division, which comprises the visual display business, digital appliances business, health and medical equipment business, as well as mobile experience (MX) business, and networks business.