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Tag: Safi

SAFI launch scholarship-backed Raya campaign empowering young women
SAFI launches scholarship-backed Raya campaign empowering young women
Posted on March 25, 2026
by Teddy Cambosa
The campaign builds on last year’s success and is designed to celebrate inner strength and encourage young women to pursue their ambitions.
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Safi presents 72-hour pickleball marathon to showcase commitment to active lifestyle via MBCS
Safi presents 72-hour pickleball marathon to showcase commitment to active lifestyle via MBCS
Posted on July 11, 2025
by Teddy Cambosa
The marathon challenge invites women to enjoy the exhilarating world of pickleball while sampling Safi’s wide range of products to feel fresh, and unstoppable.
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Safi lead the way on igniting young women’s dreams in new Raya social campaign
Safi lead the way on igniting young women’s dreams in new Raya social campaign
Posted on April 7, 2025
by Teddy Cambosa
Following the transformative launch of the Biasiswa Siswi SAFI last year, a RM 1 million scholarship, SAFI is once again bringing hope and inspiration by supporting young women in their pursuit of higher education, ensuring they have the financial support to achieve their academic aspirations. 
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Safi launches virtual hijabi educator; to drive hijabi haircare awareness
Safi launches virtual hijabi influencer 'Sis Shay'
Posted on March 14, 2025
by Teddy Cambosa
Through visits at SMK Convent Kajang and Sekolah Seri Puteri Cyberjaya, students were able to interact with Sis Shay as she answered some of their pressing questions around hijabi haircare and other pertinent questions around the changes they face as youth. 
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Safi’s fairytale-inspired film via MBCS brings glamour to Raya celebrations
Safi’s fairytale-inspired film via MBCS brings glamour to Raya celebrations
Posted on April 13, 2023
by Teddy Cambosa
Safi and Mediabrands Content Studio's #SafiRayaSupaVass campaign is anchored on the viral ‘Vass’ catchphrase that translates to looking and feeling 'spectacular'.
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