Australia – The National Roads and Motorists’ Association (NRMA), an Australian organisation offering roadside assistance, has launched a campaign encouraging motorists to drive safely in time for Rural Road Safety Month this September.
Featuring the First Nations Elders, the campaign aims to increase awareness of country road safety. While sharing safety messages, its goal is also to reduce the number of crashes and fatalities on the road.
The road toll has increased since last year, with 70% of fatalities being recorded in rural areas, driving NRMA to focus on regional communities for the campaign.
“For over 100 years the NRMA has been a trusted voice on road safety, and we continue to look for innovative and engaging ways to advocate for greater road safety outcomes for motorists, particularly those who are living in rural and regional areas,” NRMA chief membership officer Victoria Doidge said.
“Our rural and regional communities are the backbone of our country, and deserve to have the same road safety conditions of those who live in metropolitan areas. We want to ensure that people continue to travel to the regions, and can get to their destination safely. Unfortunately this year we have seen the road toll continue to increase, particularly across rural NSW. Every life lost is a tragedy and we must do everything we can to ensure motorists make it home safely to their loved ones,” Doidge added.
“The long distances often travelled on rural roads mean there really is no room for complacency when drivers get behind the wheel,” Jenny Aitchison, minister for regional transport and roads, said.
“I would urge drivers to take regular breaks, don’t drive under the influence of drugs or alcohol, obey speed limits, follow the advisory signs, be alert to wildlife and drive to the conditions, and always wear a seatbelt. And, whether you’re a local or a visitor, please take extra care while driving through rural or regional areas. By making safer choices, we can help everyone get home safe,” Aitchison added.