India – Rockit, the new-age energy beverage founded by Vedant Garg, has teamed up with design agency Stratedgy to debut its bold new packaging—shifting away from machismo-driven branding to embrace a vibrant, inclusive, and positive aesthetic.
Rockit’s packaging embodies a bold vision, featuring vibrant colours, playful designs, and a commitment to inclusivity—celebrating speed, ambition, and positivity in every detail.
The brand’s fresh look signals a bold departure from the grungy designs, aggressive branding, and testosterone-driven narratives that have long defined the energy drink category. It aims to disrupt the traditional energy drink market by providing a refreshing alternative to the cluttered, hyper-edgy designs in the market.
Commenting on the look, Kruti Berawala, co-founder at Stratedgy, said, “We wanted to create something truly different in this category. Rockit isn’t just another energy drink—it’s a statement: a brand for anyone chasing momentum, breaking stereotypes, and redefining what energy means in India. It is inclusive, approachable, and free from the heavy-handed machismo often seen in this space.”
Backed by Sauce.vc with an initial investment of ₹6 crores and supported by Rannvijay Singh as both investor and brand ambassador, Rockit aims to cut through the clutter and redefine energy for Indian consumers.
Neelesh Patodi, CEO at Rockit, commented, “The beverage industry in India has seen tremendous growth, and more so in energy drinks. It is poised to further grow 3X in the next 3 years. We are confident that with our right mix of product, taste, design, and distribution first approach, we will create the fastest-growing beverage business in India.”
“With Rannvijay as the brand ambassador and Sauce.vc as our partner, together we make a perfect team to create a refreshing alternative to existing options that will align with the new India. We look forward to winning the trust of our consumers with our commitment to quality and affordability,” Patodi added.