Kuala Lumpur, Malaysia – REV Media Group and Remix, part of the Involve Asia group of companies, have joined forces to boost their affiliate marketing offering in Malaysia. 

By combining REV Media Group’s extensive digital reach and influence with Remix’s expertise in affiliate programme management, this collaboration offers brands an unparalleled opportunity to drive growth, engagement, and revenue through this high-potential marketing avenue.

Through this partnership, REV Media Group is launching REV Affiliate+, designed to help brands maximise their reach through strategic media buys and access to a vast affiliate network. This solution allows businesses to tap into a powerful ecosystem of publishers, driving high-quality traffic and conversions. 

With REV Affiliate+, brands can amplify their visibility, optimise performance-based marketing, and achieve measurable growth—all through a seamless, data-driven platform.

Meanwhile, Remix will focus on activating and managing affiliate programmes by ensuring brands are continuously supported by a network of affiliates. From programme implementation to commission strategies and retention methods, Remix will provide the operational backbone to maximise performance.

REV Media Group will bolster this effort by offering key promotional channels and audience engagement touchpoints, including, display and video advertising inventory, targeted content and social media exposure, and strategic audience targeting tailored for affiliate marketing campaigns.

This initiative includes top publishers under REV Media Group such as SAYS, OhBulan!, Viralcham, New Straits Times, Berita Harian, Harian Metro, amongst others.

REV Media Group and Remix are aiming to set a new standard for affiliate marketing in Malaysia by empowering brands with collaborative strategies that promote awareness, drive sales, and foster long-term sustainable growth. This partnership combines REV Media Group’s exceptional reach and Remix’s expertise to create impactful, performance-driven marketing campaigns.

Nicholas Sagau, chief operating officer at REV Media Group, said, “Affiliate marketing is a largely untapped opportunity for brands. By combining our content platforms and audience targeting capabilities with Remix’s expertise in affiliate networks, we’re equipping brands with the tools to drive impactful, performance-based campaigns.”

Meanwhile, Chris Wee, chief digital officer at REV Media Group, added, “This partnership demonstrates our dedication to innovation and measurable outcomes. Together, REV Media Group and Remix are creating new opportunities for brands to achieve sustainable growth in a competitive digital market.”

Lastly, René Menezes, executive director of Remix and president & co-founder at Involve Asia, commented, “This partnership marks a significant shift in how brands can harness the power of affiliate marketing. With REV Media Group’s unparalleled reach and our expertise in affiliate programme management, we are creating a solution that ensures consistent growth and maximised returns for our clients.”

Kuala Lumpur, Malaysia – Global sell-side advertising company Magnite hhas announced that REV Media Group has selected their full product suite to help streamline their programmatic capabilities across display and video. 

Through the partnership, SpringServe will be the primary ad server connected to its video inventory, including Tonton and its news portals, helping to deliver a great user experience across the platform, while the Magnite Streaming and Magnite DV+ SSPs will help monetise display and video inventory programmatically. 

By leveraging Magnite’s full product suite, this will help REV Media Group maintain a high quality user experience on their Tonton platforms, enable them to more effectively monetise their inventory, and grow programmatic activation through unified demand. Moreover, SpringServe’s ad podding capabilities together with robust creative controls help ensure high quality and relevant ad delivery, preserving a premium experience for the user.

Nicholas Sagau, COO at REV Media Group, said, “Our inventory on Tonton has grown considerably since its launch. With the rise of short-form video content for news consumption on our news portal, it’s imperative that we align ourselves with partners who can support us in monetising it effectively. We’ve been impressed by what Magnite has been able to deliver for us so far, particularly in a live environment, and look forward to what we can accomplish together as Tonton continues to scale.”

Meanwhile, Leon Siotis, senior vice president for SpringServe International at Magnite, commented, “With viewers increasingly turning to ad-supported streaming as their primary way to watch television, it’s important for publishers to have all the tools they need to effectively monetise their content. REV Media Group is in an important phase of growth and we’re looking forward to helping support this with the right tools and technology.” 

Kuala Lumpur, Malaysia – Local digital publisher REV Media Group (RMG) has partnered with data analytics and consumer intelligence company Dattel Asia to launch its first AI-powered advertising manager platform in Malaysia to empower SMEs with data-driven advertising.

The collaboration offers a unique solution that empowers brands and agencies to target audiences based on strategic consumer insights. The self-serve platform powered with AI for better audience targeting, known as REV Ad Manager (RAM), allows SMEs to leverage the platform’s data to make more informed marketing decisions.

The platform is designed to be the starting point for running ad campaigns and reaching your ideal audience for SMEs to grow their business. Thus, RAM is basically a tool that lets a user segment customers, create ads, and manage them easily and effortlessly.

In addition, the partnership also provides an opportunity for SMEs to leverage on the 15.8 million visitors on RMG’s network audience, reaching 80% of Malaysians monthly and a special rate at a minimum of RM1,000 with a 100,000 audience reach.

RMG’s Chief Executive Officer, Samuel Wee said, “Gone are the days where SME business owners and agencies need to traditionally acquire data and create personas to match their audience targeting. Our AI powered recommendation engine will recommend the best media asset that is optimised for your market audience which makes it easier for the agencies and brands.”

Meanwhile, DAG’s Chief Executive Officer, Ashran Dato Ghazi, commented, “Targeting the right audience is crucial in any business aspect. We want to come in aid and empower SMEs with data that is actionable and most importantly yield results.”