Tag: Restaurant chain

Australia – Creative communications agency one green bean (OGB), has now been added to Taco Bell Australia’s roster of collaborating partners. 

Starting this July 2023, OGB will now be working across influencer, social media and PR projects to support product launches and brand building for Taco Bell Australia. 

As of now, Taco Bell Australia currently has 39 restaurants across the country. The company plans to set up shop in several more locations nationally.

Amber Abbott, managing director at one green bean, said that they are thrilled to provide marketing and advertising support to Taco Bell in Australia. 

“The brand has a cult following around the world and we’re looking forward to earning attention among an Aussie audience for an adventurous brand,not afraid to do things differently,” she said. 

Speaking about the partnership with ogb, Andrew Howie, chief marketing officer at Taco Bell South Pacific, mentioned, “Since launching in Australia in 2017, we’ve seen steady growth of the Taco Bell brand locally with restaurants opening across QLD, NSW, VIC, and WA. We’re excited to appoint One Green Bean to support us as we enter a new stage of growth in Australia.”

“We know how important it is as a challenger brand in the market to build brand love and an agency like one green bean is perfectly placed to help us do that – whether it’s through Influencer, Social or Earned media,” he added. 

Philippines — In the Filipino culture, Mothers have often been called the light of the home but they are also every family’s anchor. For this year’s Mother’s Day, Jollibee is putting a highlight marker on the quality that makes moms the best -a mother’s resilience.

Done in collaboration with creative agency McCann Worldgroup, the campaign, entitled ‘Hinga’, celebrates the strength and selflessness of all mothers through a poignant and heartfelt Kwentong Jollibee Mother’s Day special video that shows how mothers continue to bravely face challenges for their family’s welfare. They remain, at all times, strong, resilient, and selfless.

Francis E. Flores, marketing head of Jollibee Global and Jollibee Philippines, said, “Children learn to handle setbacks and struggles from their mothers. It’s not an exaggeration to say that we take our strength from our moms. Through them we learn how to deal with small hiccups and minor annoyances like being afraid of storms to bigger challenges like injuries and sickness.”

Flores added, “With this special Mother’s Day video, we at Jollibee, want to thank our mothers for showing us how to love endlessly and how to be strong enough to face the challenges of everyday life.”

Set to the heartwarming tune of the popular Filipino band Ben&Ben’s “Ilang Tulog Na Lang”, the video, inspired by a true story shows the little things that convey how mothers are always there for their families. It highlights how moms bravely face challenges for their families–and even though they are also afraid, what rises to the surface is the need to ensure their families’ safety and happiness.

Speaking on the project, director Joel Ruiz shared, “Every Kwentong Jollibee may have different stories but at its core it’s the same: it’s all about love and family, and it’s all tied together by true stories and experiences, that’s what makes every film universally appealing. This Mother’s Day video is no different, and yet it’s so much more special because while directing this film, it felt like I was also paying tribute to my own mother and everything she did for our family.”

Ruiz previously directed the Kwentong Jollibee Valentine Series Homecoming in 2018, another episode in 2019 entitled Proposal, as well as the Father’s Day special video that same year.

Meanwhile, Sid Samodio, executive creative director of McCann Worldgroup, commented, “When we think about our mothers we think about their love and how they are the most fearless people we know. It’s with that truth that we created this short film: it’s a tribute to the strength of a mother’s heart, which she passes on to the people she loves.”

Manila, Philippines – Shakey’s Pizza Asia Venture, Inc, the Asia-Pacific arm of global restaurant chain group Shakey’s has announced the acquisition of Potato Corner, a local food kiosk brand specializing in flavored French fries.

Through the acquisition, Shakey’s will purchase assets and intellectual property relating to the Potato Corner business. This will also involve owning and operating all company-owned stores, as well as serving as brand-owner and franchisor of stores being operated by franchisees both domestically and internationally.

Vicente Gregor, president and chief executive officer at Pizza Asia Venture, Inc, said, “Potato Corner is a bankable addition to PIZZA’s roster of WOW brands. Its co-founder, lose Magsaysay, has truly established a solid brand foundation with a product that universally resonates with consumers.”

He added, “The current scale of Potato Corner and the brand love that it receives from consumers are a testament to that We, at PIZZA, are grateful that Potato Corners former owners are entrusting the brand to our team. We look forward to continuing on its legacy and strengthening the Potato Corner brand even more!.”

Since its inception in 1992, Shakey’s Pizza Asia venture has built a network of over 1,000 outlets domestically and has a growing international footprint in Asia and beyond. For instance, Shakey’s had first opened its Singaporean branch in January this year.

During that launch, Jose Arnold Alvero, Shakey’s vice President for international operations and franchising, said, “The primary target market initially will be Filipinos living in the city-state. But the Lucky Plaza outlet is also seen to attract Singaporeans, as it is located along a busy business district.”

Australia – Wahlburgers, a burger chain owned by Hollywood actor Mark Wahlberg, has announced that it will be opening stores in Australia and New Zealand, in collaboration with the Mustaca family, who have built United Cinemas, an Australian cinema chain.

The pilot branch will open first at Sydney’s Central Business District, followed by 20 more stand-alone restaurants, as well as in some United Cinema locations in Sydney, Melbourne, Perth, Brisbane, and New Zealand. 

“I am excited to be working with the Mustaca family to bring Wahlburgers to Australia. I love all the things we have in common, especially family, film, restaurant experience, and music. I’m really looking forward to our first opening and visiting with my brothers and Wahlburgers co-founders, Chef Paul Wahlberg and Donnie Wahlberg,” the Hollywood actor stated.

He added, “For the last 10 years he’s [Chef Paul Wahlberg] dedicated himself to bringing guests an exceptional experience, no matter where in the world they are visiting Wahlburgers. We could not be more thrilled to take this brand to Australia and are so looking forward to growing this partnership with the Mustaca family.” 

Meanwhile, Sam Mustaca, CEO of United Cinemas said, “We are thrilled to bring Wahlburgers to guests here in Australia and New Zealand. We had been following the concept for years and with its natural ties to the entertainment industry, bringing Wahlburgers into the experience at United Cinemas just seemed like a perfect fit. With really great food, beers and a fun atmosphere, we think it’s going to be a big hit.”

Founded in 2019 from an American reality TV show, Wahlburgers has over 50 chains operating across the United States, Canada, and Germany.