Tag: Red Bull

Singapore – Independent creative group DO. in Southeast Asia has been appointed by Red Bull to handle its strategic and creative business in Vietnam. The agency is deep in creative and production currently and the work is expected to launch in the second quarter of 2024.

Beer Poonnotok, founding partner and executive creative director at DO. SEA, commented, “No better way to start our DO journey with an iconic brand like Red Bull. Personally, my passion and connection with the brand runs deep on so many levels. We put work in front of the client that not only excites us but will also have a significant impact on both the brand and the culture in Vietnam.”

Meanwhile, Matthew Collier, managing director of DO. SEA, said, “Winning such a prestigious brand as Red Bull in Vietnam is vindication of our ambition across the region. Myself and Beer have both lived and worked in Vietnam previously and having that market insight aligned with category experience and our desire to get to good work quickly were recognised by TCP and resulted in a win we’re incredibly proud of.”

Red Bull is under the ownership of the Thai F&B conglomerate TCP Group. In Vietnam, TCP Vietnam Co., Ltd., manages all operations related to the Red Bull brand, aligning its strategies with those of TCP Group in Thailand. 

Presently, Red Bull stands as the foremost premium energy drink in the Vietnamese market.

DO.SEA officially launched in May 2023 with the acquisition of regional digital media and KOL agency Ambient Digital Group creating an integrated proposition of creative, digital and KOL divisions all under one roof. 

Melbourne, Victoria, Australia — The Chiefs Esports, a subsidiary of SQID Technologies, has renewed its sponsorship agreement with popular energy drink brand Red Bull for a further 12 months with an extension option available for another 12 months. The two entities have been partnering since 2016, with this renewal it marks the longest standing team-based major esports sponsorship in Australian & New Zealand history.

The Chiefs team and Red Bull will continue to work together with the members sustaining their responsibility as brand ambassadors alongside the catalogue of other significant traditional sports athletes and professional teams under Red Bull. This portfolio includes more than 90 disciplines, and some notable stars namely Max Verstappen, Neymar, Tyler ‘Ninja’ Blevins, RB Leipzig, New York Red Bulls and many more.

Red Bull has been an active supporter of the esports scene for more than a decade, with their first signing of an ambassador in 2006. Since then, they sponsor top teams and the largest events in each region as well as operating their own tournaments ranging between grassroots initiatives and the largest events in the world like the Red Bull Kumite, Red Bull Player One, Red Bull Guardians, Red Bull Campus Clutch, Red Bull Flick and more.

Nick Bobir, chief executive officer of The Chiefs, commented, “Red Bull has been a major supporter 6 years now and we’re extremely proud that they have again put their faith in us to continue to deliver Championships and represent the brand on the world stage. It’s no secret the Red Bull media machine is one of the most influential in the sports world and we can’t wait to produce more content to showcase our team’s journey to a wider audience.”

Red Bull will feature prominently across The Chiefs’ branding, including major jersey placement, as they strive to add to their 22x National Championship trophy cabinet. The Chiefs will be competing in the League of Legends LCO, Rainbow Six | Siege: APAC Pro League, and the Halo Championship Series where the team currently sits at 1st place. The contract will provide a 33.33% increase in Red Bull contract revenue, plus the opportunity for performance bonuses.

Beijing, China – TCP Group (TCP), the inventors and owners of the Red Bull brand has announced that it has launched on August 8 the new Red Bull campaign, “Ni Zhen Niu” 

The campaign is set to promote the latest addition to Red Bull’s beverage line, the Red Bull Vitamin Flavor Drink, which has previously debuted at the China International Import Expo (CIIE) last November. 

The campaign was kicked off through the launch of its new line-up of celebrity brand ambassadors. This includes R1SE’s Zhou Zhennan, Xilinnayi Gao from Bon Bon Girls, Warcraft III player “Sky”  Li Xiaofeng, and Billiards player Pan Xiaoting. 

Red Bull will implement a strategic multi-media marketing campaign. The said brand ambassadors will showcase the so-called incredible “Zhen Niu spirit,” in TVCs and social media content, bringing inspirational messages of determination and confidence to consumers. 

“Through this campaign, we are promoting what we call the Red Bull Zhen Niu Spirit of ‘Going Beyond’ and ‘Limitless Potential’,” said Supachai Junkeiat, TCP’s global marketing director.

“We want to inspire and empower our fans through this message and support them as they challenge themselves to ‘Go Beyond’,” he added.

Meanwhile, TCP CEO Saravoot Yoovidhya shared that China has always been a top priority in expanding presence of TCP’s brands.

“As a Thai-Chinese enterprise, China has always been at the front and center of our global ambitions to become a global ‘House of Brands.’ This deep-rooted attachment means that TCP’s top priority will always be to contribute to the development of China’s economy and society,” said Yoovidhya.

TCP Group houses a diverse product portfolio comprising four consumer food categories, and another 30 product lines under nine brands