Australia – Agnes Media, the agency that prides itself on having measurement-first and metric-focused strategies to help business owners ensure media alignment with key business objectives, has announced that it has acquired two new clients – Re-Play and Jace Legal – fast-growing companies in the startup scene. Agnes Media will be amplifying their digital presence across various platforms.
The first new client, Re-Play, is an established brand in the USA, New Zealand, and Australia. The brand offers tableware products that are not only durable and eco-friendly but affordable as well—all without compromising their quality goodness. The products, made from recycled milk containers, promote recyclability and sustainability with vibrant colors that are sure to make children’s meals a hundred times more enjoyable. Together with Agnes Media’s support, the brand is now expanding to the United Kingdom.
Fenna Brown, head of Re-Play UK, said, “When looking for an agency to partner with, choosing Agnes was a no-brainer. The team has a track record of working with small businesses like ours to launch and scale internationally. They have a real sense of professionalism coupled with a no-ego approach—constantly monitoring and flexibly moving to spend to where it will have the highest impact. For me, transparency is key and their dashboard gives a clear view of what is going on, so I’m never left in the dark.”
Jace Legal, on the other hand, specializes in commercial law and conveyancing services in New South Wales.
Charlotte Ward, Agnes Media’s owner and founder, shared to MARKETECH APAC that the partnership with both companies was obtained through word-of-mouth and referral from previous clients. According to Ward, Re-Play and Jace Legal are both acquisition-led accounts looking to grow significantly in the coming year. Agnes Media will be assisting them with this objective via multi-channel campaigns designed to maximize growth.
Jason Kim, the principal lawyer and owner of Jace Legal, commented, “Charlotte Ward and the team have been incredible with implementing a media and advertising strategy to meet the specific needs for our business. Knowledgeable in what they do, we have quickly seen amazing results and ROI as a result of their hard work.”
Kim adds, “What makes them different is their investment in understanding our people, our culture, our brand, and caring about us. Put simply, they are our outsourced, in-house team. We cannot recommend Agnes Media highly enough to any other brands looking for a perfect media partner!”
Ward said that the agency’s business model is entirely transparent from the buying structure as the firm doesn’t follow the outdated commission model which incentivizes agencies to encourage brands to spend more. Ward shared that through their real-time reporting, they are able to ensure clients have access to their campaign performance at any time.
“We’re excited to bring on Re-Play UK and Jace Legal as new clients to our growing roster. Both are fantastic brands in their own right. We developed a tailored approach for each of the businesses with scaling plans for each to maximize their media investment with a staggered approach, ensuring we hit key milestones before increasing their media spend. This is incredibly important for small businesses and something we craft for each of the SMBs we have the pleasure of working with,” Ward concludes.
Just recently, Agnes Media announced its new senior performance manager, Riya Mukherjee, who was formerly Google’s program manager and support expert in India.