Tokyo, Japan – E-commerce company Rakuten and food ordering company Uber Eats have recently teamed up to roll out a new payment service integration where Rakuten Pay’s online payment service will be integrated into Uber Eat’s online system.
Rakuten Pay will be available as an official payment method when ordering food and groceries on Uber Eats for all users by late April.
In addition, this new integration will allow Rakuten customers to effortlessly sign up for an Uber Eats account using their Rakuten ID. They will also be able to earn and spend Rakuten Points — Rakuten’s flagship loyalty program — when ordering food and groceries on the Uber Eats app.
Ryo Matsumura, senior executive officer at Rakuten Group and vice president at Rakuten’s Commerce Company, said, “We are extremely pleased to launch this Uber Eats and Rakuten Pay collaboration with our partners. Consumer demand for quick commerce is growing rapidly. We are confident that this collaboration will contribute greater convenience to the service and improve the user experience, and we are very much looking forward to delivering new value to customers.”
Meanwhile, Yukiko Muto, president at Uber Eats Japan, commented, “It is an honour to be partnering with Rakuten, one of Japan’s largest and most trusted internet companies. We extend a warm welcome to the more than 100 million Rakuten members in Japan, and can’t wait to bring them the benefits of food and grocery delivery within 30 minutes. This is a huge step in Uber Eats’ journey in Japan, and I look forward to more exciting ventures with Rakuten in the future.”
To celebrate this collaboration, Uber Eats and Rakuten will launch a special promotion starting 27 April for both first-time Uber Eats users and all current Uber Eats users as well.