Tag: R/GA

RGA By Design launch anniversary campaign

R/GA marks nearly 50 years of creative work with launch of retrospective book “R/GA By Design"

Posted on May 4, 2026

by Aliza Carmona

USA – R/GA, the independent global creative innovation company, has released R/GA By Design: Revolutionizing Film, the Internet, Social and Beyond, a new book documenting nearly five decades of work across film, advertising and digital design and the evolution of how the agency has approached brand-building...

NOVA Entertainment rolls out talent-led national campaign to support new 2026 shows

Posted on February 9, 2026

by Teddy Cambosa

The brand platform is intended to simplify listener choice by positioning Nova as a default audio destination.

R/GA makes first acquisition since becoming independent, buys AI studio ‘Addition’

Posted on July 24, 2025

by Aliza Carmona

USA – Creative innovation company R/GA has acquired ‘Addition,’ an AI system design and development studio, marking its first acquisition since becoming an independent, privately held company. Founded in 2021 by Paul Aaron and Rick Barber, ‘Addition’ has developed AI solutions for a roster of global...

R/GA marks new chapter with first C-suite hire, naming Urvashi Shivdasani as global CFO

Posted on May 13, 2025

by Aliza Carmona

USA – R/GA has named Urvashi Shivdasani as its new global chief financial officer, the agency’s first global C-suite appointment since regaining independence through a partnership between its management and private equity firm Truelink Capital. Shivdasani joins R/GA from Huge, where she served as global...

R/GA unveils AI search optimisation platform to track brands’ visibility

Posted on May 2, 2025

by Aliza Carmona

Creative innovation company R/GA has launched its AI search optimisation platform to help brands track their visibility.

R/GA goes independent from IPG after 23 years

Posted on March 3, 2025

by Teddy Cambosa

Additionally, R/GA has established a Strategic Advisory Council of senior marketing and technology executives to support emerging AI client transformation opportunities across multiple sectors.

KFC dishes out tiny pocket fix for International Women’s Day

Posted on February 27, 2025

by Aliza Carmona

KFC is dishing out a fix for women’s generally tiny jean pockets this International Women’s Day.

R/GA Australia tapped by recording label One Day to develop brand’s strategy and identity

Posted on February 14, 2025

by Teddy Cambosa

The brand continues to champion a nurturing, innovative approach to artist management, cementing its place as a cornerstone of the Australian music scene. One Day is committed to elevating and amplifying the future of Australia’s new creative landscape, inspiring confidence in the next generation.

KFC, R/GA Singapore creates holiday remix ‘Jingle Your Tastebuds’ to pair with Parmesan Truffle Chicken

Posted on December 3, 2024

by Aliza Carmona

Through ‘sonic seasoning,’ a neuromarketing technique, KFC and R/GA have released a musical remix of ‘Jingle Bells’ that scientifically matches and elevates the flavours of Parmesan Truffle Chicken.

the-battle-cats-12th-anniversary-campaign

PONOS, R/GA bring samurai-inspired strategy to life for 'The Battle Cats' 12th anniversary celebration

Posted on November 26, 2024

by Aliza Carmona

To celebrate the 12th anniversary of the popular tower defence mobile game The ‘Battle Cats,’ creative innovation company R/GA and game developer PONOS have reimagined the experience for players by blending cinematic art and gameplay inspired by Japan’s Sengoku period.