Tag: Publicis Groupe
Paris, France – Publicis Groupe is betting bigger on sport as the French advertising giant said it has agreed to acquire 160over90, a global sports and culture agency, as it sharpens its push into data-led marketing tied to live events and fandom. The deal folds 160over90 into Publicis Sports, plugging...
Shanghai, China – Publicis Groupe China has expanded Publicis Luxe China, its integrated luxury practice, with a cross-disciplinary team of more than 100 specialists across strategy, media, cultural insight, content, data, and technology, alongside the appointment of Marc Leclerc as head of the unit....
Singapore – LePub has strengthened its top ranks as it names Ete Davies as global chief operating officer, tasked with tightening operations and scaling delivery across its international footprint. Davies will oversee global business operations, client delivery, and product management, while helping...
Singapore – Publicis Groupe Asia-Pacific has appointed Naomi Michael to the newly created role of chief communications officer for APAC, where she will lead the Groupe’s regional communications strategy across markets and capabilities in one of its most diverse and high-performing regions. Michael brings...
Japan – Publicis Groupe Asia-Pacific has established a new Japan–South Korea (JSK) sub-region, consolidating its Japan and South Korea operations under a unified leadership and operating model to strengthen cross-market integration and client delivery. Under the new structure, Gareth Mulryan, CEO of...
Milan, Italy – Sven Huberts has joined LePub as global president, tasked with scaling the agency’s connected creative model and further integrating data, culture and technology to drive measurable business outcomes for brands. In his new role, Huberts will oversee the agency’s global go-to-market strategy,...
The name Le Truc is derived from the French term for “the thingamajig,” reflecting the idea of concepts emerging from collaboration across diverse disciplines.
United States – Alongside the launch of its AI-powered cancer support programme, Publicis Groupe has rolled out a campaign under its Working With Cancer movement, spotlighting the role employers can play in assisting employees diagnosed with cancer. The campaign centres on a film created by Publicis...
Mumbai, India — Publicis Groupe India has announced the launch of Publicis Digital Experience (PDX), a new unified offering focused on customer experience, social, and CRM services, as well as AI-driven transformation. According to the company, PDX is designed to address what it describes as “middle-funnel...
Hong Kong – Cathay Cargo has unveiled its latest brand campaign created by Leo Hong Kong, highlighting its expertise in handling the world’s most complex, urgent, and valuable shipments. Titled ‘How on Earth’, the campaign builds on the 2023 “We Know How” platform, continuing the narrative from what...
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