Tag: Publicis Groupe
Located in the Qianhai Shenzhen-Hong Kong Modern Service Industry Cooperation Zone, the new office is positioned as a strategic response to the GBA’s growing integration and innovation ecosystem.
Publicis Groupe to acquire HEPMIL Media Group, boosting its influencer marketing capabilities in SEA
Singapore – Publicis Groupe has entered into a definitive agreement to acquire HEPMIL Media Group, an influencer agency in Southeast Asia that partners with more than 450 brands and 3,000 creators across the region. Founded in 2015 in Singapore, HEPMIL traces its roots to its media platforms SGAG (established...
Inspired by the surreal AI-generated meme style popular on Gen Z and Gen Alpha social feeds, the character represents Chizza’s playful identity crisis.
Publicis Groupe Indonesia, serving a market of more than 280 million people, said the appointments will support its recent growth and help showcase Indonesian creativity internationally. All three appointments take effect immediately.
Hong Kong – Publicis Groupe Hong Kong has elevated Halo Cheng to executive creative director (ECD) and Stratos Efstathiou to head of art, while also adding four senior creatives to its team. Cheng began her career as a copywriter at Leo Burnett Hong Kong and has since worked on campaigns for global brands....
Samsung Electronics Singapore has tapped Publicis Chemistry Singapore as its new social media agency of record.
China – Zenith China, part of Publicis Groupe, has announced the promotion of three senior leaders to accelerate its business strategy amid a highly competitive market. Emily Xue has been appointed head of Zenith Guangzhou Office, Cindy Wang takes on the dual role of head of Zenith Beijing Office and...
In the report, it noted a retail media network (RMN) industry reaching maturity, with retail media networks delivering increasingly sophisticated tools with new measurement and performance tracking solutions.
Philippines – AXA has introduced ‘AXA Bucket List Ai,’ a text-to-dream creator designed to inspire people to visualise their aspirations while emphasising the importance of protecting them against life’s unexpected challenges. Developed with Publicis Groupe in Thailand, the Philippines, and...
The combined data and identity assets of Lotame and Publicis Groupe’s 2.3 billion global profiles will enable clients to reach 91% of adult internet users with personalised messaging at scale with even greater accuracy.
