Kuala Lumpur, Malaysia – MBCS, the media-fueled creative content practice within the IPG Mediabrands network, has officially released the latest Prego campaign film that shows mothers turning into chefs in time for the upcoming Raya festive season.
Titled ‘Mak-ster Chef’, the film is part of Prego’s ‘Rasa Raya Epik’ or epic taste of Raya campaign and gives a nod to the famous Masterchef series. It shows the great pressure that comes with cooking a wonderful dish that will impress your family and relatives during the Raya festive season.
MBCS aims to show that with the help of Prego, preparing and cooking the perfect Raya pasta becomes so much easier. In the film, the mom uses Prego products to quickly whip up a delicious meal for her family, which will also delight her mother-in-law and the rest of her relatives.
The campaign also extends through social channels and has featured KOL Ayda Jebat, a well-known Malaysian singer and actress, as she shows how she’s inspired to impress her family with the help of Prego and calls out to her followers to share their most epic pasta dishes.
Rudy LaFaber, creative director of MBCS, said, “The idea for this film stemmed from the pressures felt by mothers during the festive season, especially with their mother-in-law. Raya is really the Olympics of hosting, where moms feel the need to be perfect and impress their family as the hostess with the ‘mostess’”.
He added, “In most Malay households, pasta has become a common feature within the traditional Raya spread, and we wanted to show the lighter side of these pressures through a fun and lighthearted spot that also demonstrates how easy cooking with Prego can be. We hope these epic scenes reminiscent of Masterchef inspire all moms to bring out their inner ‘Mak-ster Chef’ this festive season.”