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Marketing Featured Global

Global fintech Pomelo expands PPaaS offering with brand uplift, regional presence

Singapore – Global fintech platform Pomela is expanding its payment platform as a service (PPaaS) through a brand uplift as well as expanding its regional presence in Europe and Asia-Pacific. The move will enable Pomelo to continue to capitalise on growing demand for digital payments which has accelerated rapidly following the COVID-19 pandemic.

Headquartered in London, UK, with a regional headquarter in Singapore, and offices in Vietnam, Thailand and Hong Kong, Pomelo continues to expand its footprint by working with banks, non-bank financial institutions (NBFIs), fintech and enterprises across Asia and Europe. The brand uplift, which includes a refreshed logo and new website, helps support this ambition.

Pomelo provides financial institutions and enterprises with a unified B2B payment platform solution to boost revenue and lower costs by increasing payment efficiencies across the financial ecosystem. It offers ready-to-use payment rails, intuitive merchant acquiring infrastructure and access to the latest technology, designed with configurable modular features and microservices.

Vincent Choi, CEO and co-founder of Pomelo said, “This represents an exciting new chapter and look for Pomelo and reflects our mission to help businesses propel forward with smart, accessible financial technology solutions. We want to help financial institutions and enterprises address complex or legacy challenges through a unified platform that’s scalable and constantly updated with the latest payment rails and technology the world has to offer.”

He added, “The expansion of our platform business will enable us to capitalise on rapidly growing demand for digital payments that we’ve seen worldwide, particularly in Asia and Europe. We are proud that our technology has helped businesses navigate uncertainty and build resilience by lowering costs and attracting new customers. With more challenging economic headwinds on the horizon, this type of support is going to become increasingly important.”

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Platforms Featured Southeast Asia

Fashion brand Pomelo ties up with TikTok to launch exclusive 13-piece capsule collection

Singapore – Pomelo, an omnichannel fashion platform in Southeast Asia, has launched its latest collection, an exclusive 13-piece wardrobe line created in collaboration with video-sharing app Tiktok.

Through the collection, which officially dropped Wednesday, Pomelo and TikTok aim to empower Gen Zs and Millennials to boldly express themselves and embrace their own styles.

The collection features a striking and fun assortment of streetwear-inspired separates emblazoned with TikTok’s distinctive logo, including printed mesh tops, and pieces splashed with the brand’s signature colors of red, light aqua, and white. It also includes accessories, such as tinted shades and mini crossbody bags.

Pomelo x TikTok collaboration

Alongside the collection release, Pomelo will also be introducing a TikTok challenge for all fashion enthusiasts called #BeBoldBeYou. Starting from 24 February to 5 March, Pomelo fans and TikTok creators can take part in the challenge by styling their favorite looks, showcasing their own unique fashion style, “whether bold, expressive, or confident.” The most creative entries will get a chance to win the full collection and win prizes worth up to US$300.

Pomelo x TikTok Collection will be exclusively available on Pomelofashion.com, the Pomelo App, and in stores in Singapore, Thailand, and Malaysia.