Tag: Pizza Hut Hong Kong

Hong Kong – Pizza Hut in Hong Kong has teamed up with the popular manga and anime franchise Spy x Family in a bid to bolster the brand’s offerings and loyalty in the Hong Kong market.

It is worth noting that the campaign launch also coincided with the ongoing airing of Spy x Family’s second season, which premiered on October 7.

According to Pizza Hut, the campaign collaboration was aimed at using Spy x Family’s popularity to raise awareness of the membership program of Pizza Hut (Hut Rewards) and engage the consumers via different channels, including offline (instore), online (social media) and digital (mobile app and web) to drive interest, membership enrolment and traffic.

Moreover, the collaboration aims to create a unique and exciting dining experience for the consumers with the time-limited store décor, specially designed premiums and pizza boxes.

Pizza Hut also notes that this collaboration aims to appeal to the mass and younger segment of consumers and a range of specially designed time-limited premiums to highlight the exclusiveness and value of being a Hut Rewards member. This, in turn, will help motivate target consumers, drive membership enrolment, and increase traffic and sales in the long run.

Exclusive merchandising will be also released, including stickers, canvas bag, plush pillow, and aroma diffuser. Moreover, select 11 stores in Hong Kong will be turned into Spy x Family-themed stores. In it, the locations are adorned with themed decorations, featuring various Instagrammable photo spots and character standees. Customers can enjoy Pizza Hut’s delicious food while posing for memorable photos with Anya, the franchise’s most popular character.

Renee Chan, director of customer experience and marketing at Pizza Hut Hong Kong, said, “We are delighted to partner with Spy x Family to launch this campaign as we continue to engage the consumers and our Hut Rewards members with exclusive offers. The campaign will bring more exciting and rewarding moments to our diners, with unique elements tailored for both takeaway and dine-in. The market response has been very encouraging, and we look forward to seeing great results from the collaboration and bringing more exciting surprises to our loyal customers in the future.”

Hong Kong – The newest pizza from Pizza Hut in Hong Kong incorporates another fast food favorite: KFC’s chicken popcorn. Called the Chicken Popcorn Pizza, the new limited-edition item has launched today, which features Pizza Hut’s iconic crispy crust alongside classic gravy, and a generous serving of cheese, sweetcorn, and mushrooms.

To celebrate the partnership, the two brands have released another exciting engagement for its customers – a mobile game called the ‘Pizza Hut x KFC Kitchen,’ conceptualized together with Ogilvy Hong Kong. Emphasizing the partnership between the two brands, the game connects two phones and challenges two players to craft a ‘Pizza Hut x KFC Chicken Popcorn Pizza’ against the clock together, playing as the ‘Pizzatainer’ and ‘Colonel Sanders.’

Teamwork is the name of the game as players have to knead the dough, fry the chicken popcorn, and bake the pizza too. Completed tasks within the given time win players Pizza Hut and KFC coupons.

Wendy Leung, marketing director at Pizza Hut Hong Kong said, “The Pizza Hut x KFC Chicken Popcorn pizza brings the best of both worlds together. This mobile game based on teamwork is a great way to engage with our fans and consumers while also increasing awareness of our brand and food innovation credentials.”

Meanwhile, Executive Creative Director at Ogilvy John Koay said the collaboration between the two brands is a dream come true. 

“That’s why we were excited to create the Pizza Hut x KFC Kitchen, a fun two-player game for fans to create this epic pizza with a friend and unlock tasty rewards too.”