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Tag: Philippines

MARKETECH APAC’s first ‘NEXT Awards Philippines 2025’ unveils winning marketing campaigns and leaders across PH
MARKETECH APAC’s first ‘NEXT Awards Philippines 2025’ unveils winning marketing campaigns and leaders across PH
Posted on November 28, 2025
by Teddy Cambosa
Held on November 27 at Shangri-La The Fort, Manila, the awards recognised the innovators and trailblazers shaping the future of marketing across the Philippines, and helping shape what’s next for marketing innovation across Asia-Pacific.
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Canva PH 'All Purpose Kween'
From memes to marketing: Here’s how PH brands made Canva’s ‘All-Purpose Fonts’ work for everything
Posted on November 28, 2025
by Lyene Marie Darang
Manila, Philippines — While 2025 is coming to a close call for its yearly trends, Canva Philippines and internet sensation Yasmin Marie Asistido, best known as ‘Kween Yasmin’, seem to have made the cut with their latest collaboration,  pumping a new trendjack in the form of fonts with ‘All-Purpose...
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Atome PH & SEAOIL PH partners to offer fuel savings
Atome Philippines partners with SEAOIL to offer fuel savings to cardholders
Posted on November 25, 2025
by Lyene Marie Darang
Manila, Philippines — Atome Philippines, a digital financial services platform, has announced its partnership with SEAOIL Philippines, an independent fuel company, to offer fuel savings to its growing cardholders. Under the first phase of the partnership, more than 300 SEAOIL stations will participate,...
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McDonald's PH halloween activation
McDonald’s Philippines' ‘Ride-Thru’ welcomes creatures of every kind in a playful activation
Posted on November 25, 2025
by Lyene Marie Darang
Manila, Philippines — McDonald’s marked Halloween with a light-hearted digital activation showcasing its ‘Ride-Thru’ as a space open to all types of customers, fictional creatures included. The brand released a series of TikTok videos featuring characters such as a vampire arriving on a skateboard, dwendes...
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Erwin Razon of HEPMIL Philippines
Agency Leadership Decoded: HEPMIL Philippines’ Erwin Razon on leadership values and acquisition milestone
Posted on November 21, 2025
by Lyene Marie Darang
While it is imperative for leaders to be followed by titles, what grounds HEPMIL Philippines’ chief executive officer, Erwin Razon’s leadership is the belief that teams don’t follow titles. Rather, they follow clarity, consistency, and intention. These key traits solidify common ground on how to lead...
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Mang Inasal Case Study FI
Turning flavour into engagement: How Mang Inasal’s ‘Love the Flavours’ campaign captured the Philippines’ taste for connection
Posted on November 20, 2025
by MARKETECH APAC
The Philippines, besides being widely known for its natural resources, is also home to thousands of flavours. With 82 provinces, each corner has its own unique variation of dishes, specialities, and delicacies.  This diversity has become an asset, not only for local pride but for international storytelling....
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Salesforce expands to PH
Salesforce opens first Manila office, pledges AI, CRM training for 12,000 Filipinos
Posted on November 19, 2025
by Lyene Marie Darang
Manila, Philippines — Salesforce has expanded its presence in Southeast Asia with the opening of a new office in Manila, strengthening its focus on supporting businesses in the Philippines and contributing to the country’s developing AI ecosystem. The new office, located in Ayala Triangle Gardens Tower...
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digital adoptation PH report
Philippines’ digital landscape shows steady growth heading into 2026: report
Posted on November 18, 2025
by Lyene Marie Darang
Manila, Philippines — The Philippines continues to see strong digital adoption as it heads into 2026, with the majority of its population now online and active on social media. Data from multiple sources, including Kepios and GSMA Intelligence, show that as of late 2025, the country had 137 million cellular...
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Jollibee underscores the meaning of family in new Christmas campaign
Posted on November 17, 2025
by Sharona Nicole Semilla
Manila, Philippines – Jollibee has rolled out its latest Christmas campaign, “Buo ang Saya ng Pasko”, presenting a broader and more contemporary view of the Filipino family during the holiday season. The new film features a series of vignettes designed to reflect the changing realities of Filipino life,...
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Shopee Philippines holiday campaign
Shopee Philippines marks a decade with #Shopee10Pasko holiday campaign
Posted on November 14, 2025
by Lyene Marie Darang
Manila, Philippines — Shopee is celebrating a decade of operations in the Philippines with a holiday campaign bringing back three of its past ambassadors: Vice Ganda, Kim Chiu, and Jose Mari Chan. The campaign recognises the Filipino community that has contributed to the growth of online shopping in...
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