Tag: Philippines
Manila, Philippines — Mang Inasal, a long-established quick-service restaurant brand in the Philippines, has appointed Mari Aldecoa as head of marketing and business channels, signalling a strategic shift that combines the brand’s heritage with new marketing initiatives. Aldecoa brings over 15 years...
Manila, Philippines — A recent nationwide survey on rural audiences has revealed that Filipinos living outside major cities are increasingly connected online while continuing to engage with traditional media such as radio and television. According to the study conducted by Nielsen, the findings show...
Manila, Philippines — Havas Ortega has promoted Gian Angelo Dela Cruz to the position of creativity and experience lead and strategy director, underscoring the agency’s focus on strengthening insight-led creativity and integrated brand experiences. In his expanded role, Dela Cruz will lead the alignment...
Manila, Philippines — Haleon, a consumer healthcare company known for brands such as Centrum, Sensodyne, and Robitussin, has appointed Maimai Madrid-Punzalan as its new general manager for the Philippines, succeeding Jeffrey Go, who now leads Haleon Taiwan. Previously known as GSK Consumer Health, Haleon’s...
Manila, Philippines — A new short film titled ‘Sayang Ka? No, I’m Worth It’ has been released across YouTube, TikTok, and Facebook by L’Oréal Paris Philippines, encouraging audiences to rethink societal expectations surrounding success, personal timelines, and self-worth. Produced by L’Oréal Philippines...
Manila, Philippines – Maya Bank, together with Dentsu Creative Manila, is flipping the script on financial elitism with “Welcome to Maya Black”, a campaign that reimagines the iconic ‘Black Card’ for a new generation. Long the symbol of exclusivity, the Black Card has been reinvented as a statement of...
Manila, Philippines – Digital finance platform Coins.ph has appointed Amira Alawi as its new global marketing director, as the company moves to expand into international markets including Thailand, Australia, Brazil, and Mauritius. The appointment forms part of Coins.ph’s wider strategy to scale its...
Manila, Philippines – Multidisciplinary digital agency Avyan Global has named Cynthia Dayco as its new chief executive officer, marking a new chapter in Avyan’s progress in transitioning from a digital-first to a fully integrated creative, data, and technology agency. She follows Kaye Enriquez, who led...
Philippines — AIA Philippines and the Knowledge Channel Foundation, Inc. (KCFI), in partnership with the Department of Education (DepEd), have launched ‘Gen H: Generation Healthy’, a new educational video series aimed at encouraging Filipino students to build healthier habits from an early age. The series,...
Manila, Philippines —Aiming to promote Filipino talent and strengthen the connection between music, gaming, and entertainment, Sony Music Philippines has announced a partnership with the Mobile Legends: Bang Bang (MLBB) Professional League (MPL) Philippines ahead of the league’s Season 16 Playoffs. ...
