Tag: Philippines
Manila, Philippines — BBDO Guerrero has promoted Nikki Sunga, Andi Olbés, and Emman Carandang to the role of group creative director, recognising their creative output and leadership within the agency. Sunga has built her career at BBDO Guerrero, working on campaigns for major brands, with her...
There has always been a challenge when it comes to connecting fragmented customer data across multiple platforms and touchpoints. From a marketing standpoint, this means dealing with scattered enterprise applications and various customer touchpoints, making it difficult to extract real-time, actionable...
Manila, Philippines — TikTok has entered into a partnership with the Securities and Exchange Commission (SEC) Philippines to promote financial literacy and raise public awareness of investment scams, under the platform’s #ThinkTwice digital literacy campaign. A recent survey reveals that more than 75%...
Manila, Philippines — Following the news of the Omnicom-IPG merger, Philippine advertising agency formerly known as MullenLowe TREYNA rebrands as TREYNA, taking its name from its founders and current leaders. Tracing its origins to Lintas led by Francis B. Trillana in 1978, the agency has operated under...
From five people renting a boardroom to meet clients, to an independent agency now housing over a hundred people in 2025, growth is one entity Propel Manila has taken seriously. One that allowed 15 years and counting of growth, impact, and creativity. In this exclusive Agency Leadership Decoded piece,...
Manila, Philippines – Coca-Cola has relaunched its Balikbayan programme for a third consecutive year, offering Filipino-Canadians an opportunity to send packages to family and friends in the Philippines during the holiday season. The initiative, run in partnership with nine Sari-Sari stores across the...
Manila, Philippines — Media giant ABS-CBN confirms receiving a notice of termination of its Content Supply Agreement with TV5, signalling an end to its supposed five-year agreement. Signed in 2023, the dispute arose when reports of ‘delayed payment’ as well as ‘ploying to delay’ the payment of almost...
Manila, Philippines — Filipino kitchen hygiene brand Cheers hosted its inaugural ‘Kitchenpalooza’ at the SM Mall of Asia Music Hall on December 1, with P-pop group ALAMAT headlining the event. The festival-style programme brought the brand’s ‘Cheers to Happymess’ campaign to life, emphasising how music...
Manila, Philippines — Jollibee has launched its ‘Joyful Christmas Stores’ for the third consecutive year, transforming branches across the country into festive spaces designed to bring warmth and cheer to customers. This year, 300 stores are participating, the largest number since the programme began...
Manila, Philippines — Skincare brand Aveeno has launched ‘Aveeno Sensitive Skin Stories’, a collection of personal accounts from its ambassadors and community members as part of its wider #SensitiveSkinWontStopUs initiative. The campaign aims to draw attention to the experiences of Filipinos with sensitive...
