Tag: Philippines
Manila, Philippines – Filipino consumers are among the most patient in the Asia Pacific & Japan region, but their tolerance diminishes without clear guidance, data security, and personalisation, according to a new study by customer engagement platform Twilio. The research found that Filipino consumers...
Manila, Philippines — Cebu Pacific has launched a new brand film titled ‘Si Cebie at Ako’ (Cebie and I) as part of its 30th-anniversary celebrations. The film portrays the experiences of an aspiring flight attendant, reflecting the challenges of pursuing ambitious goals. The airline, which has operated...
Manila, Philippines — Globe’s Brave Connective Holdings Inc. (BCHI) has entered into a partnership with Plug and Play, a global innovation platform. The collaboration is intended to support Brave Connective’s expansion of its digital ecosystem across advertising, data, communications, and loyalty services...
Manila, Philippines — Jollibee Foods Corporation (JFC) has announced plans to create a standalone international business, with the intention of listing the new entity on a United States securities exchange. The company said its Philippine operations would remain listed on the Philippine Stock Exchange....
Manila, Philippines — Disney+ Philippines, in collaboration with Leron Leron Sinta, launched a holiday campaign to coincide with NBA games available on the streaming platform. Launched at the end of 2025, the initiative featured a product called ‘Queso De Basketball’, an edible version of the traditional...
House Bill 178, also referred to as the Automatic Refund for Internet and Telecommunications Services Outages and Disruptions Act, was passed on third and final reading by the Philippine Congress earlier this week.
Manila, Philippines — Philippine Airlines (PAL), in collaboration with BBDO Guerrero, has unveiled a new in-flight safety video that draws on the style of Filipino telenovelas, coinciding with the Metro Manila Film Festival (MMFF). Titled ‘Care That Comes From The Heart’, the video reinterprets...
Manila, Philippines — JuanFlix, the official streaming platform of the Film Development Council of the Philippines (FDCP), has announced its return in early 2026, after its operations halted in September 2025. On a Facebook post, the JuanFlix team penned the announcement, stating, “For the past three...
Manila, Philippines — Safeguard amplifies its ‘Voices of Protection’ campaign by rolling out a new hygiene initiative in Marikina City, Philippines. Produced by Havas Ortega, the campaign utilises local voices to deliver handwashing reminders in public spaces, Launched on Global Handwashing Day, the...
Philippines – As AI evolves at breakneck speed, data privacy rules tighten, and hyper-personalised experiences become the norm, marketers in the Philippines face a new kind of pressure — innovate fast, but do it wisely. With a young, digital-first population and consumer behaviour shifting by the day,...
