Tag: Philippine Airlines

Philippines – Philippine Airlines (PAL) is empowering aspiring Filipina pilots through its latest campaign with creative agency BBDO Guerrero. Aiming to inspire women to enter the aviation industry in the Philippines, the ‘Fly With Her’ campaign highlights gender equality.

In its recent celebration of International Women’s Month, PAL pledged 10 million in scholarships via the PAL Foundation. The investment aims to increase women’s representation in the male-dominated aviation industry.

At the heart of the campaign is a film following the story of a young girl and her fascination for airplanes. Adding authenticity, it featured a real Filipina pilot to show how aspirations can become realities.

PAL also introduced an illustrated children’s storybook with interactive features. They were distributed to children on PAL flights with Filipina captains.

Additionally, PAL invited young girls to read boarding announcements for PAL flights, allowing them to experience being a part of the industry.

Alvin Miranda, vice president for marketing at Philippine Airlines, said, “In aviation, skill and passion know no gender. Through Fly With Her, we want young Filipinas to know that their ambitions are valid, their dreams are possible, and their presence in the aviation field is not only welcome but essential. Our ₱10 million pledge to the PAL Foundation underscores our commitment to making this dream a reality, ensuring that the next generation of Filipina aviators can get the support they need to take off.”

“We wanted to send a powerful message we truly believe in— that there are no limits to what Filipinas can achieve. We hope that through this movement, more girls will be inspired to dream fearlessly and soar,” Mica Dela Rosa, creative director at BBDO Guerrero, said.

Philippines – Philippine Airlines (PAL) is demonstrating its care for customers in its latest campaign with BBDO Guerrero.

The ‘Care That Comes From the Heart’ campaign highlights how PAL’s crew and staff embody Filipino hospitality with the care they provide to customers, and how their service is rooted in the heart. 

Building on PAL’s ‘The Heart of the Filipino’ tagline, the campaign film titled ‘Alaga,’ which means care in Filipino, shows how PAL goes beyond routine to provide exceptional customer service.

The film, directed by Joel Limchoc, is available for viewing across PAL’s social media channels.

“Filipino care is unlike any other; it’s shaped by generations of shared experiences and a deeply ingrained culture of compassion. Collaborating with BBDO Guerrero on this campaign has been a seamless partnership — their creative vision delivered the perfect story about how we put our hearts into everything we do. That’s the message we’re proud to share with the world,” Alvin Miranda, vice president of Marketing at Philippine Airlines, said.

David Guerrero, creative chairman of BBDO Guerrero, commented, “With ‘Alaga,’ we aimed to capture the essence of Filipino care — a type of hospitality that is warm, intuitive, and inherently generous. It’s been a joy to work with Philippine Airlines to bring their unique service philosophy to our screens.” 

Manila, Philippines – Philippine Airlines (PAL), the flagship carrier of the Republic of the Philippines, has signed a full-year partnership with the Singapore Tourism Board (STB) to promote travel to Singapore. 

The partnership launched a year-long line up of activities highlighting PAL’s world-class flying experience and diversity of experiences that first-time and even repeat travelers can explore and rediscover in Singapore. 

Some activities include a campaign featuring content creators Laureen Uy with husband Miggy Cruz and lifestyle blogger and fashion designer Camille Co, complemented by a limited-time seat sale. With special deals on airfare bundled with accommodation and experiences, travellers are in for a treat. 

In 2023, the Philippines ranked as Singapore’s 6th largest source market for tourism, with nearly 700,000 visitor arrivals, marking an 84% recovery to 2019 visitor arrival numbers. As of June 2024, Singapore has welcomed close to 390,000 Filipino visitors. 

Capt. Stanley Ng, president and chief operating officer at PAL said, “Philippine Airlines is thrilled to once again partner with Singapore. Its dynamic culture has inspired the travels of countless Filipinos across our years of operations. Building on our shared success, we look forward to working together to create more opportunities for more Filipinos to experience how Singapore continues to be a world-class leisure destination.” 

Meanwhile, Melissa Ow, chief executive of STB, commented, “The Philippines is one of Singapore’s key markets and has recovered strongly with the support of longstanding partners like Philippine Airlines. They have been instrumental in reinforcing Singapore’s position as a vibrant lifestyle destination, where ordinary moments are transformed into extraordinary experiences. We are excited to bring our partnership with Philippine Airlines to the next level, and to welcome more Filipino travelers to Singapore soon.” 

Manila, Philippines – Philippine Airlines (PAL) has announced that it has tapped Salesforce to improve its current customer experience (CX) strategy, aimed at redefining its customer service and engagement.

The agreement was signed at a recent ceremony at the Conrad Manila, with top executives of PAL, Salesforce, AF Digital, Amadeus, and other key stakeholders in attendance.

Through the partnership, PAL will integrate Salesforce Customer 360, Salesforce’s integrated CRM platform powered by AI, across the airline’s contact center and customer feedback handling units. This will provide a comprehensive view of customer interactions to elevate the overall passenger experience while enhancing internal processes to improve efficiency.

Moreover, PAL will be using Salesforce Sales Cloud, Service Cloud, Marketing Cloud, Customer and Partner Portal as well as Slack to provide employees with the insights and tools they need to deliver exceptional customer experiences at every touchpoint. 

The airline also plans to harness the power of AI through the Salesforce Einstein Chatbot, leveraging its ability to use natural language processing (NLP) to understand and respond to customer inquiries.

Capt. Stanley K. Ng, president and chief operating officer at Philippine Airlines, said, “This is more than a partnership. It is a statement of Philippine Airlines’ commitment to the future — a future where digital transformation isn’t just a buzzword but a strategic imperative. It’s about reimagining what Philippine Airlines can be, driven by technology, but always focused on the human experience. We welcome Salesforce as our partner in PAL’s pursuit to create a unified, trustworthy and enriching customer journey.”

Meanwhile, Sujith Abraham, senior vice president and general manager at Salesforce ASEAN, commented, “We are thrilled to partner with Philippine Airlines on their digital transformation journey, and on their mission to deliver exceptional customer experiences. We share values and a customer-centric vision that aims to redefine the very concept of airline customer service for the modern age. We look forward to helping PAL realize the value of AI, data, CRM and trust with data-driven insights to predict, personalize and respond to evolving customer preferences at every touchpoint.”

Lastly, Aurea Vidal, chief information officer at Philippine Airlines, said, “Agility is not just an approach for Philippine Airlines; it’s a way of life, especially as we navigate the complex, fast-paced demands of the airline industry. By partnering with Salesforce, we can build a framework that can swiftly adapt to the evolving needs of our customers and the market. Salesforce CRM will provide us with the strategic agility we need to meet, and exceed the evolving needs of our passengers.”

Manila, Philippines –  Flag carrier Philippine Airlines (PAL) has partnered up with Philippine Blockchain Week to create limited edition digital collectibles that pay tribute to PAL history while showcasing the airline’s dedication to embracing the future.

These digital collectibles mark the first time for Philippine Airlines to enter the blockchain industry, with these digital collectibles possessing customer benefits as well as access to the Philippine Blockchain Week event.  

Each PAL collectible, which consists of eight distinct images created by artist Trace Orozco and produced on the Ethereum blockchain network, is a well crafted work of art aimed at discerning collectors. Each collectible has artwork in addition to being encoded with $1,500 worth of consumable Mabuhay Miles that can be redeemed at the owner’s discretion.

Upon purchase collectors would also receive a Philippine Blockchain Week VVIP ticket every year for the next three years, granting them premium access to global thought leaders in a currently emerging technological landscape.

In a statement from Philippine Blockchain Week, they said, “As Philippine Airlines continues to soar to greater heights by growing its global network of nonstop flights, so does Philippine Blockchain Week work to elevate Philippine society by motivating Filipinos to embrace the infinite possibilities of Web3 and beyond.”