Tag: Penny Chow

China – IPG Mediabrands has elevated two of its senior leaders to key regional roles, appointing Penny Chow as chief operating officer for Greater China and Jay Lee as executive creative director of MBCS Greater China.

The dual promotion is part of the company’s efforts to strengthen collaboration across its three offices in the Greater China region and support a more integrated craft-led structure.

Chow was most recently managing director of IPG Mediabrands Taiwan and MBCS Hong Kong. With over 20 years of experience in the advertising industry, she joined IPG Mediabrands in 2017 to launch MBCS in Hong Kong, where she led partnerships with brands including Nike, Coca-Cola, and Disney. In 2022, she was appointed to lead the Taiwan office, where she played a key role in growing its client portfolio, which now includes Dyson and American Express.

In her expanded role as COO, Chow will oversee business operations in Hong Kong SAR—including both MBCS and the media team—while continuing to lead the Taiwan office. She will be based in Taiwan and report to Melinda Po, CEO of IPG Mediabrands Greater China.

Lee, previously executive creative director of MBCS Hong Kong, has more than two decades of experience across creative disciplines, having worked on accounts such as Samsung, McDonald’s, Volkswagen, and Hong Kong Airlines. He joined the company in 2017 and has since been known for his data-driven creative approach.

As executive creative director of MBCS Greater China, Lee will lead creative teams across mainland China, Hong Kong SAR, and Taiwan. He will be based in Hong Kong and report to Chow.

“The promotions for Penny and Jay are well-deserved. Both have demonstrated exceptional leadership in the past – with a grand vision, strategic insight, and relentless pursuit of excellence, not only individually but for the entire group,” Po said. 

“Empowered by Mediabrands’ craft-led model, centered around business leadership, strategy, design, investment, activation, analytics, operations and growth, Penny and Jay joining the Greater China Committee team will build a more unified and integrated organisation to optimise resources and bolster collaboration, driving greater growth for our clients,” she added. 

Hong Kong – Mediabrands, the media and marketing solutions division of Interpublic Group, has unveiled three executive leadership promotions, which are in line with the agency’s growth plans for the Greater China network.

The appointees include Joanne Tong, the new managing director for Hong Kong, Penny Chow, the new managing director for Taiwan, and Man Leung, the new head of Reprise and Initiative for Hong Kong.

Promoted from her prior position as head of strategy at Mediabrands Hong Kong and Taiwan, Tong will be charged with the growth leadership of the Mediabrands Hong Kong agency network, drawing upon her 20 years of specialised marketing and advertising industry experience across renowned 4A’s agencies and corporate behemoths.

Meanwhile, adding to her previous remit leading Mediabrands Content Studio (MBCS) for Hong Kong and Taiwan, Chow will be extending her role to include managing director of the Mediabrands agency network in Taiwan. His 20-year career in media and advertising has encompassed celebrated collaborations with numerous brand giants including Disney and Coca-Cola.

And lastly, from his prior role as head of business development for Hong Kong and Taiwan, Leung has been promoted to a broader leadership role as head of Reprise and Initiative at Hong Kong, where he will utilise his over 19 years of industry experience specialising in building the digital infrastructure for data-driven marketing solutions, to drive the transformational, digital, and performance media growth across the Reprise and Initiative agencies in the Hong Kong market.

Melinda Po, CEO of Mediabrands for Greater China, shared that this newly embedded local market leadership is a testament to the growth and diversification of their agency network offering across the greater China region. 

“It has been extremely gratifying to find exactly the right leadership talent we needed to drive this growth from within our own agency network, not only providing the development opportunity for our own people to grow and assume broader leadership responsibilities but also utilising their deep expertise and understanding of our product offering, our culture, in addition to the local market growth opportunities,” added Po.