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Platforms Featured Southeast Asia

Marqeta expands global footprint to TH, 2 other SEA markets

California, USA – Marqeta, a global modern card issuing platform, has announced its added expansion to the markets of Thailand, Singapore, and the Philippines, making the platform’s presence in total to 39 countries globally. According to the company, they have acquired certifications across these three new markets for their payments platform to be used.

With new certifications in the said markets, Marqeta’s platform is now enabled in five countries in the Asia-Pacific region, having announced its Australian office and supporting its first customers in New Zealand in 2021. The company plans to establish Singapore as its APAC regional hub, building a broader team to support the region in 2022. 

Marqeta will initially target fintechs and local disruptors in Thailand, Singapore, and the Philippines that are looking to transform payments by creating a digital-first customer experience. These new markets have a common commitment to improving payment infrastructure, with a focus on interoperability between countries, making them a good fit for Marqeta’s modern card issuing technology.

Vidya Peters, chief operating officer at Marqeta, said, “Marqeta is a single, global platform, allowing our customers to build once and launch anywhere. We’re constantly assessing where our customers are looking to launch, and what markets hold the most immediate potential for our technology. We’re excited to support new card programs in these new markets and to enable our customers’ global expansion ambitions throughout 2022.”

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Platforms Featured Southeast Asia

Fintech platform Airwallex officially launches in Singapore

Singapore – Global payments platform Airwallex officially launches in Singapore this year, following a beta test in November 2021, and an approval grant from the Monetary Authority of Singapore (MSA).

Through the market expansion, Singapore businesses can now benefit from Airwallex’s suite of global payments services including global account issuance, domestic and cross-border money transfer at market-leading rates, multi-currency wallets, and online payments acceptance.

In addition, Airwallex’s global customers will also be able to receive funds locally in Singaporean dollars, making their businesses more accessible to the Singapore market.

For Nazim Ali, CEO at Airwallex Singapore, Singapore has established itself as a major international hub for global technology and innovation, supported by a dynamic business community across startups, major financial service institutions and a growing talent pool.

“That said, many Singapore businesses – SMEs or larger enterprises – still face challenges with international payments, and are looking for better partners like Airwallex that help them tackle that cross-border payments complexity. Since we were founded, we have enabled the global growth of many businesses. With this official launch we’re pleased to be able to empower Singapore businesses in the same way by supporting their payment needs across their entire transaction life cycle,” Ali explained.

This was not the first time Airwallex ventured into the Southeast Asian market. In September 2021, the company secured a money service business (MSB) license in Malaysia with an expected launch in the coming months, raised US$300m in its Series E and E1 fundraising rounds, and increased its valuation to US$5.5b.

“Our launch in Singapore is just the beginning of a wider journey. Growing our presence and payments capability across Southeast Asia is part of our ambitious expansion plan for 2022, and Singapore is no doubt instrumental to this growth. We look forward to expanding our product suite and supporting businesses in Singapore, as well as tapping into its influence as a leading tech and innovation hub to better serve our customers in the region,” Ali concluded.

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Platforms Featured APAC

Global payments platform Thunes announces new SVPs for APAC, Greater China

Singapore – Global cross-border payments platform Thunes has announced the appointment of new senior vice presidents in the Asia-Pacific, namely Biren Zandani, SVP for Asia Pacific and Daphne Huang, SVP for Greater China.

Zandani, who is based in Singapore, is a recognized payments expert with over 20 years of experience in financial services, particularly B2B, B2P, and P2P payments. Prior to joining Thunes, he was the head of APAC at Transfast, a Mastercard company, where he was in charge of generating revenue and establishing robust network partnerships. He was also the head of business development and network management for SEA and ANZ at Earthport, now Visa Direct.

Meanwhile, Huang, based in Beijing, brings in over two decades of sales, business development, banking, and fintech experience. She was previously the head of China for SWIFT, where she spearheaded its strategic and business development initiatives.

In addition to the two new appointments, Thunes has also appointed other SVPs in other regions, namely Jenna Wyer, SVP for the Americas and Simon Nelson, SVP for the Middle East and North Africa (MENA).

Speaking about the new senior hires, Aik Boon Tan, chief commercial officer at Thunes, said, “We have been ramping up our efforts to piece together a best-in-class team and solidify our leadership globally. The company is now in a position to take on new challenges with an expanded leadership team.”

He added, “We have added four highly talented regional senior vice presidents (SVPs) to complement the strong leadership we already have in Africa and Europe, who together will accelerate our growth of Thunes across the different regions where we operate. And I’m glad to highlight that half of our global SVPs now are women, as diversity in the workplace can only strengthen us as a company.”

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Marketing Featured Global

Instarem appoints Jaywing to manage global digital marketing

Sydney, Australia – Integrated agency Jaywing has been appointed by cross-border payments platform Instarem to handle its digital marketing duties globally, including Australia, UK, US, Europe, Hong Kong, Singapore, Canada and India.

Instarem will leverage Jaywing’s conversion rate optimization (CRO) capabilities to improve conversion rates and lower cost per acquisition (CPA) by data-led testing on its website and sign up forms. It will also promote its recently launched Amaze card – a smart card that serves as a one-stop payments solution.

Jaywing started working with Singapore-Instarem in 2015 for paid media. Its remit has been expanded to include paid search, paid social, display and CRO across more than 20 countries. 

Tom Geekie, CEO at Jaywing, said, “Instarem is a leading fintech payment platform and we’re excited to further build on our partnership. It’s a recognition of Jawing’s expertise across the digital marketing ecosystem and represents a significant engagement for the agency, working not just in the local and regional market, but across the world.”

He added, “There is real momentum at Jaywing at the moment. In addition to Instarem, we continue to attract other brands wanting to tap into our data and performance marketing smarts.”

The major expansion of work for Instarem comes as the Sydney-based data and performance marketing agency adds22 new clients in the past six months. 

Meanwhile, Michael Minassian, regional head of APAC at Instarem, commented, “Jaywing has shown a strong understanding of our strategic objectives in driving and retaining new customers globally. Having worked with the team for a number of years, we are expanding their scope of work to paid search, social, display and CRO, as we continue to drive the brand in key international markets, further increasing the awareness of our platform and new product range.”

New business won by Jaywing, which has a team of more than 62, includes Investa, Bitdeer, Brilliance Financial Technology, LiveBetter and What’s My Claim Worth.