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Tag: outdoor activation

Julie's Biscuits Activation
Where flavour meets movement: Behind Julie’s Biscuits’ new savoury sandwich flavour roll-outs with skateboard park experience
Posted on November 11, 2025
by MARKETECH APAC
Julie’s transformed Sunway Pyramid’s Blue Concourse into a live-action urban skate experience—a feat rarely seen in Malaysian mall activations.
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Astro Bride from the Past_20251010_164833_0000
Astro launches ‘ghostly’ experiential campaign for “Bride From The Past”
Posted on October 10, 2025
by Teddy Cambosa
Timed to coincide with Ghost Month, the activation brought the ghost bride character, Adou, to life across several MRT and LRT stations in Kuala Lumpur.
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Next-Generation 3D Rooftop Bus Shelter Debuts at Orchard Road
Stellar Ace, Gardens By The Bay team up for ‘lush green’ OOH bus shelter on Orchard Road
Posted on October 6, 2025
by Sharona Nicole Semilla
Singapore – Singapore’s media landscape has seen a bold bloom with Stellar Ace, the nation’s largest Out-of-Home (OOH) media firm, planting a 3D Rooftop Bus Shelter in collaboration with Gardens by the Bay.  The striking installation is strategically located outside The Heeren at the...
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Swire Coca Cola giant bottle photo spot 2025
Swire Coca-Cola HK unveils giant bottle photo spot at Avenue of Stars for 60th anniversary
Posted on September 29, 2025
by Aliza Carmona
Hong Kong – Swire Coca-Cola has transformed Hong Kong’s iconic Avenue of Stars with a giant Coca-Cola bottle photo installation, celebrating its 60th anniversary in the city. Five Coca-Cola bottles, each standing two metres tall, have been set up along the Victoria Harbour waterfront, forming a temporary...
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HKIA Kasing Lung Monsters Installation main
HKIA debuts world’s largest ‘THE MONSTERS’ art installation
Posted on September 24, 2025
by Aliza Carmona
Hong Kong – Hong Kong International Airport (HKIA) has partnered with artist and children’s book illustrator Kasing Lung to unveil a large-scale installation from his globally popular series “THE MONSTERS”. The collaboration, titled “THE MONSTERS × Hong Kong International Airport”, marks the 10th anniversary...
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ARR HK Victoria Harbour inflatables
Hong Kong’s Victoria Harbour to host dream fleet of four giant inflatable icons this October
Posted on September 22, 2025
by Aliza Carmona
Hong Kong – Globally celebrated IPs and artists will converge this autumn as Victoria Harbour transforms into a dreamlike stage of art and entertainment with the debut of the “Water Parade by AllRightsReserved at Victoria Harbour”. Curated and organised by Hong Kong’s creative brand AllRightsReserved...
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Hang Lung street exhibit campaign main
Hang Lung celebrates 65th anniversary with immersive streetscape exhibition in Hong Kong
Posted on September 22, 2025
by Aliza Carmona
Hong Kong – Hang Lung Properties Limited has unveiled “Throwback Causeway Days”, a curated streetscape exhibition at Fashion Walk in Causeway Bay to mark the company’s 65th anniversary. Running until October 12, the exhibition highlights Hang Lung’s role in the district’s transformation, tracing Causeway...
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sapporo pop-up bar hong kong k11 main
Sapporo debuts first pop-up bar in Hong Kong at K11 Art Mall
Posted on September 15, 2025
by Aliza Carmona
Hong Kong – Sapporo, Japan’s oldest beer brand, has launched its first pop-up event in Hong Kong, inviting visitors to explore the legacy of the country’s first beer while enjoying an on-site premium tasting experience. Held at the Tsim Sha Tsui K11 Art Mall Piazza, the “SAPPORO FIRST POP-UP BAR” features...
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Heinemann APAC launches Monopoly-themed airport campaign with Hasbro
Heinemann APAC launches Monopoly-themed airport campaign with Hasbro
Posted on September 2, 2025
by Teddy Cambosa
The activations, timed for the school holiday travel period, are located in high-visibility areas of Heinemann’s international duty-free stores.
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SAMSUNG GALAXY FESTIVAL
Samsung unveils ‘Galaxy Flexival’ activation in SG, to highlight everyday life with Galaxy devices
Posted on August 20, 2025
by Sharona Nicole Semilla
Singapore — Samsung Electronics Singapore has launched Galaxy Flexival, a new digital hub designed to showcase how Galaxy devices can enhance everyday life through interactive content, influencer-led reviews, and livestream highlights. The Galaxy Flexival site gives consumers the opportunity to explore...
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