Tag: outdoor activation
London – Spotify has launched a new global marketing campaign that pays tribute to the vibrant traditions and distinct cultures of music fandoms around the world, spotlighting the millions of passionate listeners who power the platform. Brought to life through striking film photography, the campaign...
China – In a move that challenges long-held retail display norms, Harbin Beer has launched a campaign that places its products at the back of store refrigerators—typically the least visible and least favourable shelf space. The campaign, developed in collaboration with BBDO China, is based on research...
Thailand – With Songkran celebrations set to begin, Pernod Ricard, the producer of premium international wine and spirits, is bringing back its ‘Drink More Water’ campaign in Bangkok for a second year, as part of efforts to promote moderation and reduce binge drinking during the holiday. The ‘Drink More...
Hong Kong – Sunkist has teamed up with Edelman Hong Kong to redefine the morning after, unveiling ‘The Sunkist Next Morning Bar’—an energetic daytime hotspot in the heart of Hong Kong’s bustling party scene designed to help locals recover and recharge. The Sunkist Next Morning Bar is a daytime spot that...
Hong Kong – Delivering on their promise of ‘Deliciousness without the Wait’, Pizza Hut Hong Kong has unveiled a comical new pop-up store to urge diners to skip the long queues of the city’s lunch rush. Conceptualised by Edelman Hong Kong, the ‘Pop-Up Pizza Hut’ plays on the concept of a “pop-up”...
India – Eveready Industries India Ltd., in partnership with Times OOH, has unveiled a high-impact airport advertising campaign for its latest innovation, Eveready Ultima batteries, aiming to maximise visibility and brand recall at Kolkata Airport. Named ‘Ultima: Ultimate Power, Non-Stop Action,’ the...
India – Britannia Good Day’s latest campaign takes a bold approach to settling the age-old debate of the best biscuit for chai—by leaving the biscuit out of the ad entirely. Britannia launched a campaign in early 2024, featuring TVCs and a collaboration with Chai Point at the Maha Kumbh, where lakhs...
Hong Kong – The Culture, Sports and Tourism Bureau (CSTB), the Hong Kong Tourism Board (HKTB), and Ocean Park are joining forces to roll out a series of citywide promotional activities, celebrating the public debut of Hong Kong’s giant panda cubs and bringing panda-themed experiences to iconic locations...
The Hong Kong Tourism Board (HKTB), in partnership with Grey Hong Kong, has unveiled the ‘Endless Joy’ float, a vibrant tribute to the city’s unique fusion of tradition and modernity, just in time for the Lunar New Year celebrations.
McDonald’s Hong Kong has partnered with DDB Group Hong Kong to launch a nostalgic 50th-anniversary campaign, featuring the iconic Ronald McDonald benches popping up at 50 locations citywide, kicking off a year-long celebration of the brand’s enduring legacy.
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