Tag: Ogilvy Philippines

Manila, Philippines – Ogilvy Philippines has recently announced the appointment of executive creative directors Chino Jayme, Noah Valdez and Dino Ocampo to drive the agency’s creative strategy, bringing their wealth of experience and innovative thinking to the forefront. 

The creative triumvirate leads a team of young, passionate and multi-awarded creatives across the Ogilvy Group in the Philippines: Ogilvy Advertising, Ogilvy One, Ogilvy Public Relations, Bates CHI & Partners, Soho Square and Pulse Communications; across the agency’s advertising, brand and content, one-to-one communications, PR & influence, and health offerings.

The trio’s collective vision is centered around the concept that groundbreaking ideas can emerge from any corner of the agency, transcending traditional hierarchies. As ECDs, Jayme, Valdez and Ocampo are committed to fostering an environment where creativity knows no bounds.

“We believe in democratising creativity. Our goal is to empower every team member – from junior creatives to account managers – to contribute their unique perspectives and ideas,” Jayme said.

Meanwhile, Valdez commented, “Innovation thrives where diverse voices collaborate. Our role is to amplify those voices and turn them into impactful campaigns.”

Lastly, Ocampo said, “The mindset that everyone in the agency contributes to the creative process is key to fostering innovation and to our continued success. We’re excited to lead by example and inspire breakthroughs across all client projects.”

Speaking about the new appointments, Elly Puyat, CEO at Ogilvy Group Philippines, said, “We could not be more thrilled to have Chino, Dino and Noah as our Creative Leaders and my partners in growing the Agency’s twin peaks of creativity and effectiveness. Creativity has and will always be at the heart of the Ogilvy brand and culture. Our best ideas emerge from the intersection of diverse areas of expertise. By empowering everyone across our Agency to contribute, we benefit from a rich tapestry of ideas borne from various backgrounds, viewpoints, life stages, and cultures.”

She added, “We can count on Chino, Dino and Noah to sustain and elevate the creative momentum in each of our Group’s nine businesses built over the last decade.”

Manila, Philippines – Advertising, marketing, and public relations agency Ogilvy in the Philippines has appointed Chino Jayme as its new executive creative director and Eileen Borromeo as its strategy director. 

In his new role, Jayme will push the creative agenda for all of Ogilvy’s disciplines and will look after the creative output of the agency’s largest client businesses.

Prior to joining Ogilvy, Jayme was TBWA\Santiago Mangada Puno’s creative director and cluster head. His campaigns also gained recognition from Cannes Lions, D&AD, The One Show, New York Festivals, CLIO Awards, Webbys, Spikes, Adfest, Ad Stars, Kidlat, Adobo Design Awards, and Tambuli.

Meanwhile, Borromeo rejoins Ogilvy to help lead the Ogilvy Strategy team in pushing modern non-linear strategic solutions anchored on business, brand, and culture for creative and effective campaigns.

Before her new appointment, Borromeo held the head of strategy and governance role at Kroma Entertainment. She is also co-founder and CMO of app-based pet health and wellness service Life by Petto and had a two-year run as head of marketing for South East Asia and Pakistan for Payoneer.

Ogilvy PH’s CEO Elly Puyat shared her excitement over the new appointments, stating, “We are excited to welcome Chino, a well-respected and multi-awarded creative leader, and to welcome Eileen who we have always admired for her experience and capability back to Ogilvy.”

She also added, “The most successful campaigns that were both creative and effective in achieving clients’ business objectives are always founded on sound thinking that can result in game-changing creative executions.” 

Recently, Ogilvy has also named former chief client officer for Merkle and dentsu CXM APAC Krishnan Menon as its president of experience for Ogilvy Asia.

Manila, Philippines – The Dove brand in the Philippines, together with the Filipino arm of global creative agency Ogilvy, didn’t pass up on the world’s celebration of mental health in October, leveraging its brand on women empowerment to cook up an inspirational ad on Instagram stories.

The Instagram story mimics peoples’ usual scrolling on a Facebook feed showing posts from different women. The ad pauses mid-story to simply show a black screen, allowing for the viewer’s face to reflect on her phone.

An encouraging voice in the background says, “Take this time to take a look at yourself.”

“To appreciate your eyes, your nose, and lips; every detail you may have overlooked,” it would continue.

Ogilvy said over three million came across the story. Marketing Director for Dove Ann Esteves also shared that the Blackout Mirror initiative registered an ad recall lift of 6.59%, exceeding benchmarks of both manufacturer Unilever Philippines and the local industry.

“It served as a powerful reminder to look at yourself with care. The people behind the brand is determined to continue its efforts to help address self-esteem issues with education and tools for parents, mentors, and youth leaders,” said Esteves.