Marketing Featured Southeast Asia

Flash Coffee announces brand partnership with OATSIDE

Singapore – Coffee chain Flash Coffee has announced a brand partnership with plant milk startup OATSIDE, encouraging customers to try out alternative milk options.

The partnership, done under its #DareToGoVegan campaign, sees Flash Coffee customers getting complimentary oat milk upgrades this January. Said campaign will roll out in selected stores in Singapore, Thailand, and South Korea.

Customers who purchase an oat milk drink are entitled to a raffle spin of their own gachapon machine, where they can win prizes such as exclusive kooky OATSIDE merchandise to one week’s worth of free coffee.

The new year updates come months after Flash Coffee welcomed Bjoern Seeber as its new director of operations in APAC. Moreover, it also teamed up with CleanHub as it eyes to be a plastic-neutral brand.