Tag: OATSIDE

Kuala Lumpur, Malaysia – Plant-based milk brand Oatside has appointed Trapper as its media agency of record (AOR) for Malaysia, reinforcing its commitment to expanding its presence in the market. This collaboration brings together two homegrown brands—OATSIDE from Singapore and Trapper from Malaysia—as they work together to drive brand growth and consumer engagement in Malaysia.

OATSIDE has rapidly established itself as a favourite not just amongst plant-based milk enthusiasts but also among those seeking healthier beverage options. With a wide array of products catering to multiple consumer needs, OATSIDE is well-known for its creamy texture, sustainably sourced ingredients, and a strong commitment to flavour innovation. 

As the demand for healthier beverage alternatives continues to rise in Malaysia, OATSIDE aims to strengthen its footprint in the country by leveraging Trapper’s deep local market expertise and data-driven media strategies.

This partnership will focus on integrated media strategies that enhance OATSIDE’s brand awareness, consumer engagement, and market penetration in Malaysia. With Trapper’s expertise in driving impactful media campaigns, OATSIDE is poised to dominate the market and offer high-quality beverage options to health-conscious Malaysians.

Trapper has made significant waves in the media industry, securing major wins in 2024, including the global media remit for MAG and the local media remit for Netflix in Malaysia. With this momentum, Trapper can apply its expertise in scaling high-growth brands like OATSIDE.

Shannon D. Francis, senior brand manager at OATSIDE, said, “As we continue to grow OATSIDE’s presence in Malaysia, partnering with Trapper is a strategic move to connect more meaningfully with consumers and accelerate our brand’s reach. Trapper’s enthusiasm to grow the brand and expertise in media planning and execution, coupled with their understanding of the Malaysian market, makes them the chosen partner for the next phase of our journey.”

Meanwhile, Sivanathan Krishnan, chairman and co-founder at Trapper, commented, “We are humbled and thrilled to be appointed as OATSIDE’s media AOR for Malaysia. OATSIDE is a dynamic brand that has disrupted the beverage industry, and we look forward to crafting innovative media strategies to further cement its position in the Malaysian market.”

Singapore – Coffee chain Flash Coffee has announced a brand partnership with plant milk startup OATSIDE, encouraging customers to try out alternative milk options.

The partnership, done under its #DareToGoVegan campaign, sees Flash Coffee customers getting complimentary oat milk upgrades this January. Said campaign will roll out in selected stores in Singapore, Thailand, and South Korea.

Customers who purchase an oat milk drink are entitled to a raffle spin of their own gachapon machine, where they can win prizes such as exclusive kooky OATSIDE merchandise to one week’s worth of free coffee.

The new year updates come months after Flash Coffee welcomed Bjoern Seeber as its new director of operations in APAC. Moreover, it also teamed up with CleanHub as it eyes to be a plastic-neutral brand.