Sydney, Australia – Jaywing, a data, creative, and performance marketing agency, is expanding into Asia after signing numerous new contracts. This move follows Jaywing’s strengthened partnerships with existing clients, which include casual footwear brand Crocs, global end-to-end digital experience software Sitecore, and sportswear brand New Balance. 

With a focus on creative, digital media, SEO, and content, the firm will work with these customers in nations including Malaysia, Singapore, Japan, Hong Kong, Taiwan, and Singapore. 

Jaywing has hired local talent in Hong Kong to offer customised, strategic support for its growing clientele in Asia, strengthened by its team of creative and media specialists based in Sydney. 

Speaking about the expansion, Tom Geekie, CEO of Jaywing, said, “This strategic move into Asia reinforces our commitment to delivering innovative, data-driven performance marketing and media solutions to empower brands to maximise the return on their investment. Asia has a highly developed eCommerce market and clients are looking for effective and innovative solutions to connect with consumers.” 

He added, “In addition, customers in Asia have distinctly different buying journeys, expectations and shopping experiences, so it’s important to have specialists with that expertise on the ground. We have recruited locally in Hong Kong, and as we grow our customer base we intend to add more.” 

Sydney, Australia – Following a competitive pitch, global sports footwear and apparel brand, New Balance, has appointed Mediahub as its strategic media partner in Australia and New Zealand.

The appointment will see Mediahub undertake full funnel strategy, planning and activation across all channels for New Balance.

The collaboration was immediately put into effect with New Balance’s first running campaign ‘Run Your Way’ which was recently launched globally. Utilising Mediahub’s unique SCOUT Insights tool, the campaign is managed out of Australia and executed across Australia, New Zealand, Taiwan and the UAE.

Talking about the partnership, Sue Squillace, CEO of Mediahub, said the appointment further reinforced the strength of Mediahub’s offer and its ability to strategically partner with iconic global brands.

“At the heart of our capability is data-driven strategy informed by our unique SCOUT Insights tool, which was a central part of our offer to New Balance across multiple markets,” Squillace explained. 

Joel Hanlon, head of marketing for New Balance Australia and New Zealand, added, “We are thrilled to extend our already successful partnership in North America and EMEA into Australia and New Zealand enabling New Balance to drive a consistent brand message and effectiveness across the globe in what will be a big year for us in these key markets.”

Meanwhile, Darren Tucker, regional director of New Balance, mentioned, “We were impressed by Mediahub’s ability to pinpoint core elements of our audiences across so many different markets.  In particular, they were able to identify New Balance ‘Global Independents’; an audience profile that we can localise to ensure we are reaching the right people, the right way, at all points on the customer journey.”

Sydney, Australia – Data, creative and performance marketing agency Jaywing has been appointed by sports footwear and apparel brand New Balance to drive customer growth across Australia and New Zealand. 

As part of the mandate, Jaywing will be managing New Balance’s paid search, social, analytics and email, as well as provide creative support for the brand’s extensive range of sneakers and sports clothing.

New Balance said that Jaywing was selected for its audience and creative first approach to paid media and the better use of data to provide more strategic insights across digital channels. 

“With ambitious growth goals, we wanted a digital marketing partner that has a strong strategic focus backed with a deep understanding of audience and data. Jaywing presented us with clear opportunities on how to achieve our targets and we are closely culturally aligned. We look forward to working with them to drive our e-commerce plans,” said Jonathan Clark, international retail director of New Balance. 

Meanwhile, Raimundo Campbell, commercial director of Jaywing and Frank Digital, commented, “We are delighted to welcome New Balance to Jaywing’s portfolio of leading global e-commerce brands. It’s a recognition of the depth of talent and breadth of expertise we have in the agency that we continue to attract major Australian and international brands to Jaywing, and we’re looking forward to delivering on New Balance’s ambitious performance media plans.”

The recent client win follows the integration of Jaywing and user experience agency Frank Digital earlier this year with a unified leadership structure under CEO Tom Geekie and head of digital strategy Ed Raine.

Massachusetts, USA – Global athletic wear brand New Balance has released its new global campaign called ‘We Got Now’ which focuses on highlighting the joys of each one’s craft in everyday moments.

Conceptualised and produced alongside VMLY&R, the campaign features NBA Champion Kawhi Leonard, singer-songwriter IU, English football players Raheem Sterling and Bukayo Saka and New Balance’s newest ambassador, Grammy-nominated artist Jack Harlow. It features a series of three vignettes, one highlighting Harlow and Leonard, the second showcasing Sterling and Saka, and the last focusing on IU, which symbolises the faces that are shaping the ‘now’ in the worlds of sport and culture.

“New Balance is a firm believer in the power of now, and ‘We Got Now’ is a rallying cry for a global generation to fearlessly redefine themselves in pursuit of their passions. Now is the time to energise culture and create positive action, without waiting for permission. Through its relationships with athletes and ambassadors who aren’t afraid to change the game, challenge the system, and encourage others to do the same, New Balance strives to empower everyone to live life on their own terms, always in the now,” the company said in a press statement.

Meanwhile, Chris Davis, CMO and senior vice president of merchandising at New Balance, commented, “Through the continuation of our ‘We Got Now’ campaign, New Balance is challenging our ambassadors, athletes, and fans to come together in fun and meaningful ways. When we allow ourselves the freedom to play in settings authentic to ourselves, there’s a liberating energy that comes from moving our bodies, showing off our skills, and doing something – whatever it may be – that we truly love.”

The campaign goes live globally on NewBalance.com and on New Balance’s social media channels, as well as media placements throughout 2022.