Tag: Netflix

Singapore – Korean actor Kim Seon-ho, known for his rise to prominence for the 2020 K-drama ‘Start-Up’ is hosting his first global fan meet on the social media platform TikTok, with representation from SALT Entertainment, the agency Kim is signed for.

‘Start-Up’, an original series from video streaming service Netflix, swiftly rose to popularity when it began airing on the platform in October.  The show has been ranked as the 8th  most  popular show on the platform globally, and has also consistently entered Netflix’s top list across many regions. 

With the show’s popularity, Kim Seon-ho, who played the part of a team leader at the fictional SH Venture Capital, has simultaneously received heightened recognition from fans. 

The upcoming live show, slated on TikTok Stage Connect, the online concert arm of TikTok, exclusively, will be composed of a variety of sessions, which include listening to behind-the-scenes stories of Start-Up, playing a telepathy game to guess Kim Seon-ho’s preferences, and watching him grant his fans’ wishes.

“Through the platform, we hope to offer fans in Singapore and around the world a chance to support and interact with their favorite celebrities and artists live. Kim Seon-ho has certainly captured the hearts of many and brought happiness through his TV dramas, and we look forward to jointly hosting this online fan meeting with SALT Entertainment,” said Kai Zhi Loh, SEA regional senior marketing manager at TikTok. 

Pre-events will be also posted on TikTok’s event page, where fans can submit requests for what they want to hear from Kim Seon-ho or even upload a duet with the actor. The pre-event is expected to air globally, with participants from across different countries such as Singapore, Indonesia, Malaysia, the Philippines, Thailand, Vietnam, Taiwan, and Korea.

“We sincerely appreciate the attention and support that fans have given to Kim Seon-ho in 2020. To relieve the sadness of not being able to meet in person due to COVID-19 and show appreciation for all the support, we have prepared the first global online fan meet-up. We ask for your huge support and active participation as we work hard to organize the virtual event,” SALT Entertainment shared.

The global live event will be streamed on January 17 at 7 pm (Singapore) and will be streamed both in English and Korean on TikTok’s event page and the actor’s TikTok account respectfully.

United States – Movie streaming app Netflix has launched on September 10 its global campaign “One Story Away” and with it, adds a categorization feature on the app which classifies movies and documentaries according to the experiences and memories they inspire into viewers.

For example, Bill Gates’ three-episode documentary, Michelle Obama’s memoir-based program, and Michael Jordan’s The Last Dance are all grouped into the collection “One Story Away From Meeting Your Heroes.” And there are a whole other “One Story Away” collections on the app. 

The collections, since yesterday, have been available for browsing, in tandem with the release of the campaign at large, according to a blog post by Vice President for Brand Eric Pallotta. 

Under one “One Story Away” collection, users can now easily find content that makes them feel like a teen again. Another grouping has gathered movies and shows that stimulate in viewers the value of standing up for something, while comic type and mellow genre movies have also been rounded up for each of its special “One Story Away” collection. 

The inception of the campaign is mainly attributed to the platform’s celebration of the power of storytelling.

“The TV shows and films we watch bring out all sorts of different emotions, give us perspectives we’ve never seen before and even make us feel closer to each other,” wrote Pallota.

He shared that it was a couple of years ago when he heard the phrase “we’re only one story away” from a colleague in a hallway, where the thought has stuck with him ever since, knowing that it would resurface one day into something valuable.

“These words perfectly encapsulate the passion for storytelling that lies at the heart of what Netflix – and the creators we work with all over the world – are trying to bring to our members,” Pallota said. 

Netflix has released a short video ad on its YouTube channel, the first in the campaign, where throughout the video shows the proverbial moving line or streaming indicator that appears at the bottom of every movie watched, simultaneously progressing from start to finish as the ad plays along.

A consistent voice-over of the phrase “Maybe you don’t know what it’s like…” is played, enumerating different examples of unlived experiences, where at the end, is capped off with the campaign’s message, “but that’s exactly what makes a story worth watching.”

Pallota said, “People have very different tastes and moods. But no matter who you are or where you are, we’re all only one story away from seeing, feeling, and connecting more.”