Tag: Nestlé

India – NESCAFÉ Sunrise, a coffee brand under Nestlé India, has partnered with Dentsu Creative Webchutney to launch a campaign that celebrates coffee farmers by honouring their dedication and tireless efforts in cultivating high-quality coffee.

Directed by George K. Antoney and produced by Kadhai Films, the campaign film pays tribute to the dedication of coffee farmers while highlighting their collaboration with Nestlé agronomists as part of the NESCAFÉ Plan. 

Since its launch in India in 2012, this initiative has promoted sustainable agricultural practices, landscape management, and biodiversity enhancement, integrating traditional cultivation knowledge with modern scientific methods. Through this effort, Nestlé India collaborates with approximately 5,000 coffee farmers across Karnataka, Tamil Nadu, and Kerala.

Talking about the campaign, Sunayan Mitra, director of coffee and beverages business at Nestlé India, said, “Behind every delightful cup of Nescafé, there are coffee farmers whose hard work and dedication contribute to the exceptional taste of our coffee. On International Coffee Day, we paid tribute to these remarkable farmers by sharing their stories on our jars and through this beautiful campaign crafted with love by our teams at Nestlé and Dentsu Creative Webchutney.” 

“The coffee farmers are the backbone for our NESCAFÉ Plan. They have helped us gain immense consumer love and trust for our brands by upholding the safety and quality of our products. This campaign is a homage to their perseverance and dedication, and I hope that it will be appreciated by our consumers,” Mitra added. 

Vidya Sankar, senior vice president at Dentsu Creative Webchutney, also shared, “This campaign is centred on the hard work of coffee farmers and the collaborative work between Nestlé India and the coffee farmers. It also shines the spotlight on the contributions made by coffee farmers to our society and how they impact the consumer’s experience while they enjoy a delicious cup of Nescafé Sunrise. Set amidst verdant green coffee plantations in Coorg, the film is an ode to every coffee farmer, the backbone of the coffee industry.”

As part of the campaign, NESCAFÉ Sunrise also introduced five new packs featuring the images of five coffee farmers from Karnataka’s coffee-growing region, all of whom are involved in the NESCAFÉ Plan. Each pack includes a QR code that, when scanned, reveals the stories of these farmers and their journeys with Nestlé India.

Indonesia – Nescafé Indonesia has recently teamed up with Dentsu Indonesia to unveil the ‘Nescafe Sky Show,’ a stunning aerial drone display designed to introduce its newest brand ambassador, renowned South Korean actor Ji Chang-wook.

The Nescafé Sky Show, presented at the Jakarta Fair Kemayoran 2024, invited fans to capture images of Nescafé’s ‘Coffee Ala Cafe’ brand ambassador, Ji Chang-wook, alongside their Nescafé beverages and share them on social media.

Sherif Hani, business executive officer of Coffee Néstle Indonesia, said, “We have always been committed to aligning our coffee brand with modern lifestyles and trends, including the K-wave phenomenon that has resonated strongly with Gen Z. The enthusiastic support from Ji Chang Wook’s fanbase in Indonesia inspired us to appoint him as the Brand Ambassador of Nescafe Indonesia. Together with dentsu, we elevated the launch experience to another level, introducing our Brand Ambassador in a distinctive and historically significant Sky Show at Jakarta Fair Kemayoran.”

Meanwhile, Rommy Pantouw, content director of dentsu X Indonesia, shared, “The Nescafé Sky Show was designed to create a unique, engaging brand experience that resonated with the audience. By blending innovation with a beloved celebrity figure, Nescafé Indonesia is committed to continuously inspiring consumers with a dynamic lifestyle. We have successfully identified a historic moment to implement this idea, marking the first time a brand has presented such a show at the Jakarta Fair Kemayoran. A total of 300 drones were used to create stunning visual configurations for 10 minutes, producing spectacular images in the sky and capturing the attention of thousands of visitors at the Jakarta Fair Kemayoran.”

Singapore – Nestlé Professional has unveiled its latest initiative aimed at transforming the way it engages with food-service operators. The newly inaugurated Customer Engagement Centre (CEC) in Singapore is a testament to Nestlé’s commitment to the F&B and hospitality businesses, positioning itself as a comprehensive solutions provider.

The CEC stands out in bringing in-depth industry knowledge, expertise in food services and an extensive F&B and hospitality portfolio. Helmed by Nestlé Professional’s in-house chef and barista, and alongside association partners, they aim to address key industry challenges while serving the evolving needs of their clientele. 

These challenges include a constant drive for sustainable practices, solutions for manpower challenges, and steps toward increased overall operational efficiencies delivered by innovative on-trend concepts. 

Moreover, the opening of Nestlé Professional’s new CEC marks a significant shift from selling products to actively contributing to the growth and improvement of F&B and hospitality businesses in Singapore.

The new CEC is designed to resemble a café, where partners and affiliates can book an appointment for tastings and demonstrations to better understand the myriad of F&B offerings and solutions provided by Nestlé Professional. This includes product and machine demonstrations where product training, tailored applications, creative menu development, and recipe ideas are offered to meet unique business needs.

Paul Nagelkerken, country business manager at Nestlé Professional, said, “By creating a space that fosters collaboration and innovation, Nestlé Professional is poised to play a pivotal role in assisting the F&B industry in Singapore. This strategic initiative aligns with the company’s commitment to exceed the expectations of our customers, providing them with the concepts, tools and expertise needed to thrive in a dynamic and competitive market.”

Manila, Philippines – OpenMind, a bespoke team within GroupM that serves as the agency of record for Nestlé Philippines, has been awarded the FMCG giant’s total search business, which includes SEO, SEM, and e-retail search. This move effectively consolidates Nestlé Philippines’ entire media business under one agency.

Emm Ordinanza, vice president and head of media integration at Nestle Philippines, commented, “We are looking forward to our partnership with OpenMind on Nestle’s search strategy, knowing full well their commitment and capability to deliver a smooth and focused search experience while embracing a cross-channel approach that will synergically reinforce each other.”

Meanwhile, Puneet Arora, GroupM’s CEO for the Philippines, said that they are thrilled to secure Nestlé’s mandate to activate a truly integrated media strategy – founded on OpenMind’s Pervasive Performance model – that will cultivate long-term value and good growth for Nestlé Philippines’ business.

He added, “Using GroupM’s proprietary consumer and industry insights, we tailored a holistic plan and innovative approaches that will accelerate demand and drive preference. With a dedicated team working exclusively for Nestlé, we look forward to positively impacting their business in this thriving market.”