Sydney, Australia – Bohemia Group, the dynamic full-service media arm of M&C Saatchi Group AUNZ that personalizes its offering to the individual needs of the clients, has just announced the appointment of Jimmy Dau, former head of investment at marketing agency Carat Australia, to assume the role of national partnerships director.

Dau is a results-driven media specialist. He brings with him 17 years of media investment experience to the role, having worked across a diverse range of categories including government, FMCG, entertainment, telco, alcohol, and finance, as well as QSR, and retail.

Aside from his previous role in Carat, Dau has also worked for various media companies. He was previously the partnerships director at UM Australia, and the associate director at Mindshare Sydney.

In his new role, Dau will be developing new and growing existing creative and investment based on relationships with media and platform partners to fuel connections planning, trading, and client outcomes. He will also be working closer with Bohemia Group’s client leads and client to provide thought leadership around media investment, quality and also to promote a performance mindset across all media channels.

“As a creative lead agency, I can see plenty of collaborative opportunities with our media and platform partners to drive further results for our clients,” said Dau, regarding his appointment.

Interestingly, Dau is no stranger to Bohemia having previously worked with CEO Brett Dawson and Bohemia back in 2015, and also having worked with Bohemia Group’s general manager, Sev Griffiths, at UM.

Griffiths shared that having worked closely with Dau in the past, they are thrilled he has rejoined Bohemia. 

“Jimmy brings not only his experience but most importantly a partnership mindset with a holistic and dynamic approach to driving the best outcomes for our clients,” said Griffiths.

In July this year, independent agency network M&C Saatchi AUNZ has also announced the launch of its new marketing science practice called ‘Precision’, which aims to help clients accelerate the union of creativity and quantification in marketing campaigns.