Kuala Lumpur, Malaysia – The national domain name provider in Malaysia, MYNIC, has recently appointed integrated communications agency Ruder Finn as its new public relations partner.
MYNIC is the official .MY domain registry recognized by Internet Corporation for Assigned Names and Numbers (ICANN). It provides Malaysian organizations and individuals their unique brand identity on the Internet.
The strategic partnership will see Ruder Finn supporting MYNIC in driving its brand positioning and accelerating the adoption of the .MY domain in the nation and beyond. Ruder Finn will also be responsible for providing strategic counsel and managing public relations duties in thought leadership, executive profiling, and media relations, as well as stakeholder engagement for various internal and external initiatives.
In addition, Ruder Finn will be amplifying MYNIC’s initiatives to support MSMEs transition from offline to online such as the Program Realisasi Impian Ekonomi Digital (PRIME). The initiative, which translates to Digital Economy Dream Realisation Program, was launched in November last year. It aims to support and guide MSMEs to digitalize their businesses, increase their competitiveness in the market, and engage in the digital economy through key components consisting of digital branding, digital platform, and assets, as well as human capital development.
YBhg. Datuk Ts. Hasnul Fadhly Hasan, MYNIC’s chief executive officer, said that the pandemic has greatly accelerated digital adoption not only in Malaysia but worldwide, and the ongoing challenge is to keep brands, businesses, and corporations informed of the benefits of adopting the .MY domain.
“With close to 8.02 million businesses registered in Malaysia, we believe that Malaysia has the potential to be a strong contributor to the global digital economy,” said Hasan.
Meanwhile, Elya Eusoff, the general manager of Ruder Finn Malaysia, commented that they are excited to partner with MYNIC to create value for the digital community.
“Upon learning MYNIC’s values and desires to create innovation that matters, enrich user experiences, and be committed towards excellence, we trust that this partnership will be able to uncover new possibilities for all,” said Eusoff.