Tag: MullenLowe Lintas
India – The Hershey’s brand has launched a Valentine’s Day campaign in India titled, ‘Giving Kisses is hard, but there is Hershey’s Kisses!’, drawing on cultural attitudes towards public displays of affection in the country. Developed in partnership with TBWA\Lintas (formerly Lowe Lintas) and built around...
Indonesia – Lifebuoy, Unilever’s hygiene soap brand, has teamed up with MullenLowe agencies to launch a horror-comedy campaign targeting Gen Z in Indonesia. Amid record-breaking heatwaves, the campaign blends supernatural folklore with humour to promote Lifebuoy’s cooling body wash. Developed by MullenLowe...
The agency said the new appointment is part of its reorganisation towards becoming “future-ready.”
It will be a dual role for Subbu who's going to retain his leadership in the India team.
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