Tag: media and advertising

Australia – Nunn Media has been appointed as the strategic media partner for one of Australia’s leading food brands, SunRice, following a competitive pitch. 

Through this mandate, Nunn Media will take the lead role in managing media planning and buying for SunRice across Australia and New Zealand. 

The win comes after an extensive pitch process focussed on finding an agency that could best deliver integrated media strategies that will help achieve the company’s ambitious growth goals across the region. 

The SunRice Group is a global FMCG business and one of Australia’s leading branded food exporters that operates across 10 countries and has 35 major brands that are sold in close to 50 global markets.

SunRice is the latest win for Nunn Media, Australia’s largest independent media agency, and follows its appointment for Spotlight, Anaconda, Harris Scarfe, Baker’s Delight and Melbourne Airport.

Tamara Howe, chief marketing officer at SunRice, said, “Nunn Media stood out during the pitch process for their strategic insight, creative thinking, and commitment to delivering results. Their innovative approach and deep knowledge of the Australian and New Zealand markets will be invaluable in helping us elevate our brand and connect with consumers in meaningful ways.”

Meanwhile, Chris Walton, managing director of Nunn Media Sydney, commented, “We are really looking forward to working with SunRice and help propel their business forward. This is a fantastic opportunity for us to demonstrate our media expertise and deliver measurable results for a brand that has such a strong legacy in both Australia and New Zealand and look forward to a long and successful partnership. We are on an exciting trajectory, growing not only in scale but also in recognition due to the quality of the work being done and the results that work is achieving.”

Singapore – WPP has announced a global partnership with Roblox, building on several years of collaboration on interactive 3D brand content and advertising. The alliance will help scale expertise among agency teams and brands in leveraging Roblox as a new media channel.

Through the partnership, WPP and its media investment company, GroupM, will join the official Roblox Partner Program as an agency partner to work directly with Roblox to establish a long-term measurement advisory relationship, shaping the future of the brand ecosystem on the platform and setting new standards for 3D environments and immersive media. 

Roblox will also develop innovative ways for WPP’s creative agencies to utilise Roblox’s platform as a creative engine and partner with Roblox creators.

In addition, WPP and Roblox will also work together to pilot a first-of-its-kind Roblox certification program for marketers to deepen their expertise in the platform’s ecosystem. The multi-module training course will be developed for both creative and media agencies, with WPP team members being the first to get certified on Roblox’s platform.

The partnership builds on a longstanding foundation of work that WPP and Roblox have developed together on behalf of global clients including adidas, Church & Dwight, Danone, Nickelodeon and Paramount. Going forward, WPP and Roblox will host a series of client sprint days that bring together experienced Roblox community creators, developer studios and agency strategists to develop a unique activation in one business day.

Tapping into Roblox’s nearly 80 million daily active users and WPP’s extensive experience in the gaming sector, the collaboration includes a broad scope of initiatives from offering Roblox sprint days to a joint advisory council to advance 3D measurement and Roblox platform education, with the aim of pushing the boundaries of creativity on Roblox like never before.

Rob Reilly, chief creative officer at WPP, said, “Roblox is an amazing platform for brands to engage creatively with a young, expanding and valuable audience. By merging WPP’s creative firepower with Roblox’s innovative environment, we will continue to invent new and exciting ways for brands to connect with the next generation of consumers. Buckle up.”

Meanwhile, Stephanie Latham, VP of global brand partnerships and advertising at Roblox, commented, “We’re excited to partner with WPP to push the boundaries of brand creativity on Roblox. This alliance will enable brands to harness our platform’s unique capabilities and connect with our incredible community, driving forward new standards in immersive media and delivering exceptional experiences for a diverse and engaged audience.”

Lastly, Andrew Meaden, global head of investment at GroupM, stated, “Roblox has redefined the way young people interact with the world and discover new products and ideas. We are looking forward to partnering with such an important platform to shape the future of media investment, measurement, and brand engagement in virtual worlds and help our clients navigate this exciting new frontier.”