Tag: McDonalds

McDonald’s Hamburglar joins Scoliosis Philippines’ #StripesFitCheck campaign for spinal health awareness

Posted on October 21, 2024

by Aliza Carmona

McDonald’s has joined Scoliosis Philippines’ spinal health awareness movement as its bandit mascot Hamburglar joins the #StripesFitCheck campaign.

McDonald’s Singapore encourages youth to love themselves in latest ‘Lovin’ Me’ campaign for World Mental Health Day

Posted on October 11, 2024

by Aliza Carmona

The campaign, led by public relations agency Golin, aims to help young Singaporeans nurture self-love and resilience.

McDonald’s ‘Grimace Shake’ lands in Australia with campaign encouraging customers to embrace being a kid again

Posted on October 4, 2024

by Aliza Carmona

Embodying excitement, the campaign encourages customers to embrace the feeling of being a kid again through the famous drink.

McDonald's Philippines launches ‘Ride the Arches’ initiative to transform restaurants into cyclist refuelling stops

Posted on May 14, 2024

by MARKETECH APAC

McDonald's then challenged Leo Burnett Manila to urge the nation to cycle by making McDonald's establishments mandatory stops on any bike route. With stores in scenic locations such as Tagaytay, which offers views of Taal Volcano, Boracay, known for its white-sand beaches, and Intramuros, a historic...

McDonald’s Korea sparks conversation on caregiver needs in new campaign with Leo Burnett Korea

Posted on April 29, 2024

by Aliza Carmona

McDonald’s Korea has partnered with global advertising agency Leo Burnett Korea to create its latest campaign that shines light on the living conditions mothers and other caregivers undergo when their child is hospitalised.

Macca’s becomes footy fan headquarters in new footy campaign with DDB Sydney

Posted on March 11, 2024

by Aliza Carmona

McDonald’s (Macca’s) has teamed up with DDB Sydney for its latest footy campaign, promoting Macca’s as the place to go during the Australian rules football or footy season in Australia.

McDonald’s launches campaign bringing the ‘WcDonald’s’ anime gag to life

Posted on February 23, 2024

by Teddy Cambosa

McDonald's has partnered with popular Japanese animation house Studio Pierrot to produce the first official WcDonald's anime. Four episodic shorts will take fans into the flavorful world of WcDonald's, where a story about the WcDonald's Sauce and WcNuggets unfold each week.

McDonald’s sneakily treats travellers in new airport campaign with DDB Group Hong Kong

Posted on December 14, 2023

by Aliza Carmona

McDonald’s Hong Kong has ‘secretly’ partnered with creative agency DDB Group Hong Kong for the launch of its newest ‘#SNEAKJOY’ campaign that gives travellers a chance to enjoy the joy of sneaking.

McDonald’s unveils new beverage-centric spin-off brand ‘CosMc’

Posted on December 12, 2023

by Azunta Gaviola

Illinois, USA – Popular fast food chain McDonald’s has recently unveiled the inauguration of its latest mood-boosting brand spin-off CosMc’s, centred around beverage offerings. CosMc’s is a beverage-centric concept with avant-garde flavours and mood-boosting treats, featuring unexpected flavour combinations...

McDonald’s Taiwan brings out joy from the simple things in nostalgic 40th anniversary campaign

Posted on December 1, 2023

by Teddy Cambosa

Starring Taiwanese pop icon Jolin Tsai, the film by Leo Burnett Taiwan depicts moments of simple happiness across four decades, beginning in 1984 – the year McDonald’s Taiwan first opened its doors.