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Tag: McDonalds

McDonald’s SG rewards customers through ‘Collect Quest’ app campaign leveraging first-party data
McDonald’s SG rewards customers through ‘Collect Quest’ app campaign leveraging first-party data
Posted on December 12, 2024
by Aliza Carmona
McDonald’s Singapore is introducing a way to reward its customers through the new ‘Collect Quest’ campaign in-app, which leverages first-party data.
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McDonald’s Singapore, Migrant & Me teams up to help migrant workers recover in Deepavali celebration
McDonald’s Singapore, Migrant & Me teams up to help migrant workers recover in Deepavali celebration
Posted on October 25, 2024
by Aliza Carmona
McDonald’s Singapore, in collaboration with Migrant & Me charity, is celebrating the Deepavali festival through supporting migrant workers recovering from work-related injuries.
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McDonald’s Hamburglar joins Scoliosis Philippines’ #StripesFitCheck campaign for spinal health awareness
McDonald’s Hamburglar joins Scoliosis Philippines’ #StripesFitCheck campaign for spinal health awareness
Posted on October 21, 2024
by Aliza Carmona
McDonald’s has joined Scoliosis Philippines’ spinal health awareness movement as its bandit mascot Hamburglar joins the #StripesFitCheck campaign. 
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McDonald’s Singapore encourages youth to love themselves in latest ‘Lovin’ Me’ campaign for World Mental Health Day
McDonald’s Singapore encourages youth to love themselves in latest ‘Lovin’ Me’ campaign for World Mental Health Day
Posted on October 11, 2024
by Aliza Carmona
The campaign, led by public relations agency Golin, aims to help young Singaporeans nurture self-love and resilience.
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McDonald’s ‘Grimace Shake’ lands in Australia with campaign encouraging customers to embrace being a kid again
McDonald’s ‘Grimace Shake’ lands in Australia with campaign encouraging customers to embrace being a kid again
Posted on October 4, 2024
by Aliza Carmona
Embodying excitement, the campaign encourages customers to embrace the feeling of being a kid again through the famous drink. 
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McDo PH
McDonald's Philippines launches ‘Ride the Arches’ initiative to transform restaurants into cyclist refuelling stops
Posted on May 14, 2024
by MARKETECH APAC
McDonald's then challenged Leo Burnett Manila to urge the nation to cycle by making McDonald's establishments mandatory stops on any bike route. With stores in scenic locations such as Tagaytay, which offers views of Taal Volcano, Boracay, known for its white-sand beaches, and Intramuros, a historic...
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MARKETECH-PHOTOS
McDonald’s Korea sparks conversation on caregiver needs in new campaign with Leo Burnett Korea
Posted on April 29, 2024
by Aliza Carmona
McDonald’s Korea has partnered with global advertising agency Leo Burnett Korea to create its latest campaign that shines light on the living conditions mothers and other caregivers undergo when their child is hospitalised.
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MARKETECH-PHOTOS-_1_
Macca’s becomes footy fan headquarters in new footy campaign with DDB Sydney
Posted on March 11, 2024
by Aliza Carmona
McDonald’s (Macca’s) has teamed up with DDB Sydney for its latest footy campaign, promoting Macca’s as the place to go during the Australian rules football or footy season in Australia.
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McDonald’s launches campaign bringing the ‘WcDonald’s’ anime gag to life
McDonald’s launches campaign bringing the ‘WcDonald’s’ anime gag to life
Posted on February 23, 2024
by Teddy Cambosa
McDonald's has partnered with popular Japanese animation house Studio Pierrot to produce the first official WcDonald's anime. Four episodic shorts will take fans into the flavorful world of WcDonald's, where a story about the WcDonald's Sauce and WcNuggets unfold each week.
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MARKETECH-PHOTOS
McDonald’s sneakily treats travellers in new airport campaign with DDB Group Hong Kong
Posted on December 14, 2023
by Aliza Carmona
McDonald’s Hong Kong has ‘secretly’ partnered with creative agency DDB Group Hong Kong for the launch of its newest ‘#SNEAKJOY’ campaign that gives travellers a chance to enjoy the joy of sneaking.
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