Kuala Lumpur, Malaysia – OpenMinds Group, a Southeast Asian martech company, has launched its new digital solutions and performance brand, OpenMinds Digital, in Malaysia. 

OpenMinds Digital, led by Michelle Phang and May Lee, is dedicated to providing digital transformation consulting services in Malaysia. By providing consulting and digital marketing services, the company assists small and medium-sized businesses (SMEs) as well as multinational corporations (MNCs). 

The digital marketing and consulting arm of OpenMinds Group, martech, is called OpenMinds Digital. It offers a wide range of consulting and digital marketing services designed to help companies improve their online performance and presence. These services include paid advertising, content marketing, SEO & SEM, website creation, and specialist knowledge and solutions for applying a range of marketing tactics.

In addition, OpenMinds Digital provides data management, analytics, and digital auditing services, enabling MNCs and SMEs to assess their current digital infrastructure and use data insights to make better choices.

Michelle Phang, co-managing director of OpenMinds Digital said, “In today’s landscape, many Malaysian MNCs and SMEs find themselves relying on digital tools out of necessity, often without a clear understanding of how to harness their full potential. While some have implemented digital tools, they lack the proper integration and optimisation. Others have integrated software and established performance tracking, indicating a cohesive strategy, yet struggle to effectively monitor and measure the success of these tools. This realisation prompted the establishment of OpenMinds Digital.”

Alongside the launch of a new digital solutions and performance brand, OpenMinds Digital, in Malaysia, OpenMinds Digital has appointed Michelle Phang and May Lee as managing directors, using their significant experience and expertise in digital marketing strategies and technology.

They will lead the business toward strategic growth and innovation in the constantly evolving digital landscape with their experience. Their deep understanding of new trends and digital marketing technologies will enable OpenMinds Digital to adapt to changes in the market and take advantage of new opportunities.

Speaking about her appointment, May Lee, co-managing director of OpenMinds Digital, stated, “At OpenMinds Digital, we are dedicated to fostering a culture of inclusivity and empowerment where the voices and perspectives of everyone, regardless of gender, are not only valued but celebrated. We believe that by championing diversity, we can catalyse real and meaningful change in the marketing-tech landscape.” 

She added, “We would like to thank OpenMinds Group for giving us the opportunity to spearhead OpenMinds Digital. Together, let us pave the way for a future where every woman can thrive, lead, and impact businesses in their digital transformation journey.”