martech solutions Archives

Indonesia – Southeast Asia’s multi-service platform, Gojek, has announced a new partnership with marketing technology firm, TenMax.io, to support its advertisement network, GoGAN, in delivering ad services to consumer brands, merchants, and ad agencies in Indonesia.

TenMax is an innovative ad network focusing on research, innovation, and development of digital advertising technologies. It is committed to becoming the digital advertising and real-time bidding (RTB) ecosystem leader in the SEA region.

By leveraging TenMax’s artificial intelligence and Gojek’s insights-driven platform, the partnership aims to provide an AI-based marketing technology solution to marketers in the country, enabling merchants and brands to access, plan, and monitor their digital marketing efforts across social media and content sites in a real-time manner.

According to Gojek, the platform is founded on the principle of utilizing technology to remove life’s daily frictions by connecting consumers to the best providers of goods and services in the market, from transportation to food, among many other services.

The platform’s GoGAN proprietary AI or deep learning technology can assist marketers in key aspects of programmatic media buying through a one-stop shopping cross-channel media buy, like buying Facebook or Instagram and local website ad space in a few clicks. Through this, the RTB capability makes sure advertisers get superior costs per click and impressions to reach their target audiences. Another is real time analytics and performance report generating dashboard, which provides brands and agencies insights and allows them to recalibrate marketing strategy.

“We are thrilled to partner with Gojek to support GoGAN in Indonesia, by combining our expertise and Gojek’s valuable insights to introduce solutions to the Indonesian digital economy,” commented Nathan Chu, TenMax’s CEO.

Meanwhile, Antoine de Carbonnel, Gojek’s chief commercial officer, said that through the collaboration with TenMax.io, they are further reducing the friction of digital media buying, allowing the merchant partners and global brand clients to optimize their digital marketing initiatives of all sizes, powered by their user-base and first-party insights, and the proprietary martech platform from TenMax.io, to create value for the Gojek ecosystem.

“We engaged with brands beyond the food sectors, including insurance, banking, lifestyle, fashion, gaming, and we look forward to working with ad agencies as well to provide innovative solutions to more world brands,” said de Carbonnel.

Brian Yang, the managing director of TenMax.io, shared that co-working with the Gojek team has been a pleasure, as the insights allow them to further train and optimize the RTB algorithm, placing the right content to the right audiences at the right cost.

“With satisfactory initial results, we now work with more partners from the ad agencies world, premium content publishers, and the entire Gojek ecosystem, from global FMCG brands, consumer electronics, to regional SMBs, and MSMEs, to GoGAN platform as a solution for any company in Indonesia and beyond,” said Yang.

Bengaluru, India – Local-based mobile marketing startup Whistle has announced the launch of its PIN code feature in its platform to target hyper-localized marketing strategies for locals.

The feature, which utilizes the country’s Postal Index Number (PIN), allows marketers to specifically target local audiences that may be interested in a marketing campaign using data sets catered to the endpoint PIN code.

This allows marketers to directly promote their campaign to consumers in the form of promotions like deals, discounts & Diwali bumper offers, introducing new goods & products, offering home delivery service, special opening hours during festivals & occasions, and many others.

“With most businesses being severely impacted by the pandemic across the country, small size firms, entrepreneurs and shop keepers are particularly struggling to stay afloat. Our aim is to empower these enterprises digitally through MarTech; help them overcome such obstacles and grow their businesses by making marketing technology tools available at an affordable cost,” Satya Kiran, CEO of Whistle said.

Launched in 2019, the company has since then ventured into providing martech solutions for its clients.

Singapore – India-headquartered IT and consulting firm Tata Consultancy Services (TCS) has partnered with global technology company Zoho to adopt its solutions in customer relationship management, IT service management, and e-commerce for its global-wide businesses.

Within the partnership, TCS will utilize Zoho’s technological application stack in data analytics, AI business leverage, and unified search to help improve their clients’ approach to CX strategy, design, and customer insights as well as in marketing, sales, and service transformation.

“TCS has a business-led approach to consulting and enterprise transformation. Zoho takes the same approach to its technology, offering a vertically integrated platform of leading business applications and services. We are confident that through TCS’ reach and influence in the market across 46 countries, more enterprise organizations globally will experience the benefits of Zoho’s deep technology stack and world-class applications,” said Sridhar Vembu, co-founder and CEO of Zoho Corporation.

Furthermore, the alliance will allow future business clients to explore new revenue opportunities and gain operational efficiency, whether from remote or in-office locations.

“Enterprises are adopting best-of-breed product suites for customer service functions, because they provide the digital power and flexibility required to create the right engaging customer experience at the right moment,” said Aarti Devi, global head of customer experience management and enterprise application services at TCS.

Auckland, New Zealand – B2B data and marketing solutions Selling Simplified Group (SSG) has announced that it will continue its expansion in the Asia Pacific region with the opening of its Auckland, New Zealand office. The latest office marks the sixth new APAC location for the company in three years.

SSG carries a number of proprietary MarTech solutions such as Visionayr, Demandcentr, and Integrated Programmatic, providing demand generation and data enrichment services.

It has been servicing New Zealand clients since 2017 by way of its Sydney location, and the company said that the expansion to Auckland is in line with its efforts to hyperlocalize services, where a fully local staff has been adopted.

VP of Global Sales Charlie Whife said, “The addition of the New Zealand office really brings our plans full circle for the ANZ market as a whole. New Zealand offers excellent talent as well as local customers with a different perspective and ambitions for us to help them achieve,”

According to a press statement, Whife is set to build a fully operational team in the country, bringing in seasoned sales executives by September 2020, and by early 2021, local creative and operations personnel.

Before the start of 2021, SSG is said to add two more openings to its roster of APAC locations.