Tag: Marriott Bonvoy

Singapore – Marriott Hotels in APEC has recently launched its global campaign ‘Wonderful Hospitality Never Sleeps’, focused on capturing the essence of global hospitality, spotlighting authentic moments of care and thoughtfulness tailored to guests in Japan, India, and beyond.

Conceptualised alongside The Secret Little Agency (TSLA), the campaign’s local expressions bring the global tagline to life by showcasing how hospitality manifests across cultures. Inspired by real stories and insights, scenarios range from a child enjoying both dosa and pancakes in India to a Marriott Hotel associate surprising a guest with a thoughtful gesture in Japan. Each moment captures the true essence of hospitality in its cultural context.

Directed by Australian filmmaker Jared Deparis and produced by The Sweet Shop, the campaign features evocative scenes shot on-location in India and Japan. The film celebrates the spirit of hospitality through real and relatable moments, and most importantly, capturing all the little gestures and everything that goes behind the scenes that makes your stay wonderful.

Nicholas Ye and Mavis Neo, co-chief creative officers at TSLA, said, “Hospitality is a big word. It means different things to different people. For some, it’s being greeted by name as a returning guest. For others, it’s something as simple as peeled fruit on arrival. This vastness in expectations, and how Marriott Hotels quietly continues to deliver on them, inspired the heart of this campaign. It is about the little gestures and the behind-the-scenes effort that make every stay at Marriott Hotels wonderful.”

Moreover, the campaign was developed by The Suite, a collective of independent award-winning agencies across Asia led by TSLA, and is a testament to Marriott Hotels’ commitment to authenticity and cultural relevance. 

Through The Suite, TSLA partnered with UltraSuperNew in Japan and Talented in India, both leading creative independent agencies in their respective markets. From the research phase to final executions, all partners collaborated closely to ensure the work was powered by genuine insights and cultural nuances. 

“All our partners were embedded within the process from the start, and we approached the work as one team, acting as one agency from the get-go. We needed to change the dynamic of multi-market partnerships to deliver the authenticity we strived for – we knew wanted no adaptors, only originators and for all our work to be powered by real strategic and cultural insights. Our partners worked closely with us at every stage to ensure resonance for APEC, India and Japan, down to the final executions,” both Nicholas and Mavis added.

Singapore – Renaissance Hotels, a brand under Marriott Bonvoy, is supporting local artisans and small businesses through the launch of the global digital marketplace ‘R Finds’

Beyond being an online marketplace, ‘R Finds’ is part of Renaissance Hotels’ effort to connect travellers with culture and community across the globe.

To empower local artisans and entrepreneurs, Renaissance Hotels has designed the marketplace to be commission-free, allowing small businesses to widen their reach globally without additional costs.

The digital platform has been assembled with Reinassance Hotels’ Navigators, the brand’s community experts with connections on-ground. The Navigators helped curate local products from hidden creative businesses. 

Customers can find handcrafted goods and food from ‘R Finds,’ representing the distinct culture of different neighborhoods.

The platform features brands Amorío from Mexico, EIRA from India, Larimar from the Dominican Republic, Suraquia from Spain, and Mince from Thailand. It also includes US retailers like Sunday Standard, Ox & Pine Leather Goods, and Meyer the Hatter.

Embodying an editorial approach, the site features content from Wallpaper magazine and contributions from celebrity guest editors.

The debut of ‘R Finds’ is part of Renaissance Hotels’ commemoration of Global Day of Discovery each Nov. 19, which celebrates local communities and businesses through events.

“With the launch of R FINDS, we’re evolving Global Day of Discovery from a one-day celebration of localism to a platform that fosters meaningful connections year-round. This digital marketplace connects travelers instantly to unique makers from around the world, proving that our commitment to generating positive and sustained impact for our neighbors extends far beyond the walls of each hotel,” Jennifer Connell, vice president and global brand leader of premium distinctive and collection brands at Marriott International, commented.

Singapore – Marriott Bonvoy, the loyalty program of hospitality company Marriott International, has appointed Grey Group Singapore as its social media agency for Asia-Pacific, excluding China.

Through the social media mandate, Grey Singapore will promote Marriott Bonvoy’s brand promise through engaging social content, while offering strategic counsel and guidance on brand strategy. 

The account will be led by Shawn Low, head of social at Grey Singapore. Low has deep knowledge in the travel sector, having previously worked for global travel brand Lonely Planet. He also co-founded a London-based travel tech company Firef.ly.

Speaking on this new agency win, he said, “Marriott Bonvoy is one of the world’s best travel loyalty programs that covers an impressive portfolio of 30 brands across the globe. With nearly 8,300 properties in its portfolio and countless bars and restaurants, the brand literally has something for almost every traveller. We are passionate about making Marriott’s presence on social media felt through innovative and captivating content.”

Meanwhile, Nick Barger, senior director of media for APEC at Marriott International said, “As travel stages its triumphant return in 2023, travellers are reignited to deepen their experiences and explore more destinations. With 30 extraordinary hotel brands and endless experiences, Marriott Bonvoy’s mission on social media is to share the stories of good travel through inspiring and engaging content.” 

He added, “Grey’s strong vision in elevating Marriott Bonvoy through innovative and impactful content stood out and fit perfectly with our creative approach. We are excited for this partnership to further strengthen our storytelling to inspire travel in APEC and beyond.”

The new agency win comes after the recent merger of Grey Singapore and Grey Malaysia in 2022.

Irene Wong, CEO of Grey Group Singapore and Malaysia, said, “We’re excited to embark on this journey with Marriott Bonvoy. As restrictions loosen and travel resumes, we are committed to fulfilling Marriott’s purpose of connecting people through the power of travel. This win also further reaffirms Grey’s belief in the importance of creativity in connecting a brand to its audience.”

Mumbai, India – Marriott Bonvoy, a travel programme and marketplace under Marriott International, has brought its ‘Here’ campaign videos alive, with an immersive anamorphic installation at Cyber Hub, Gurugram, and Phoenix Mills (Palladium) in Mumbai until 26 September 2022. This installation was created by Inventech, a Laqshya Media Group company.

The ‘Here‘ campaign, which was created in collaboration with Singapore-based creative company, The Secret Little Agency, and was launched last August 2022, builds on Marriott Bonvoy‘s global tagline ‘Where Can We Take You’, with ‘Here’ as an expression for revelling the authentic, relatable little moments missed by travellers. These videos celebrate the power of travel with moments everyone can relate to; from trips to beach destinations or mountains, the local videos capture cities such as Chennai, Bengaluru, Mussoorie, Gurgaon, Kochi, and Goa.

Khushnooma Kapadia, Marriott International’s senior area director of marketing for South Asia, noted that as an organisation, they are constantly innovating to find new-age communication vehicles customised for an audience that has the appetite to consume narratives that appeal to their evolved sensibilities. 

“Our members are now eager to travel and get back on the road, and with this immersive activation, we want to help them discover all the places and experiences our hotels have to offer. This is an attempt to engage with our audience in a high-impact visible format with the travel content we have developed,” said Kapadia.

Meanwhile, Sommnath Sengupta, CEO of Inventech, a Laqshya Media Group company, shared that the 3D DOOH format is extremely dynamic and engaging, and it changes the relationship with the recipient as it is impossible to go by without noticing it, as well as it is changing the way people interact with advertisements – it’s futuristic. 

“With the right amalgamation of art, science, and technology, our super-skilled, experienced, passionate team has created this best-in-the-class user experience for Marriott Bonvoy TG. Our immersive content ideas and interactive storytelling solutions for our clients with cutting-edge, next-generation technology differentiate us from the others,” said Sengupta.

Singapore – Marriott Bonvoy, a travel programme and marketplace under Marriott International, has launched its new campaign to celebrate the return of travel in APAC. Titled ‘Here’, the campaign builds on Marriott Bonvoy‘s global tagline ‘Where Can We Take You’, with ‘Here’ as an expression for revelling the authentic, relatable little moments missed by travellers.

Created in collaboration with Singapore-based creative company, The Secret Little Agency, the films were shot across Malaysia, Indonesia, Japan. and New Zealand. The films celebrate the power of travel with moments that everyone can relate to, from trips with best friends to family vacations. The idea also extends to the key visuals, from wading through the muddy but scenic green rice terraces in Bali, to getting unexpectedly caught in the lively celebration of Holi in India.

Bart Buiring, Marriott International’s chief sales and marketing officer for APAC, shared that while travelling can be about fabulous bucket-list destinations and dining in world-class restaurants or local food at hawker stalls; they recognise that there are likely also unexpected, spontaneous, and perhaps some less-than-perfect but memorable moments.

“With our new Marriott Bonvoy campaign, we hope to inspire travellers to embark on their next Asian journey and thoroughly enjoy the return of travel. We want to remind them that the joy of travel is as much about unscripted and authentic moments as the picture-perfect ones. It’s all these little moments that make big memories and leave you craving for your next adventure,” said Buiring.

The campaign is available in both digital and out-of-home media across APAC. The film and visuals will also be prominently featured across several locations including at Seoul’s Gimpo Airport, Tokyo’s bustling Shibuya Metro Station, and Melbourne’s Central Station. Moreover, it will appear on select inflight entertainment and across digital and social channels.

Travellers are also invited to join the conversation and connect with one another by using #TravelMakesUs to share their travel moments on Instagram and TikTok.

Singapore – Marriott Bonvoy, Marriott International’s award-winning travel program and marketplace, has partnered with ONE Esports, an esports media subsidiary of ONE Championship (ONE), to launch ‘Gamer’s Paradise’, a 15-episode variety talk show series. This all-new programme will feature content that celebrates the diversity of gaming and esports culture across Indonesia, Japan, Malaysia, the Philippines, South Korea, and Singapore, as well as Thailand, and Vietnam.

‘Gamer’s Paradise’ will feature the best esports athletes, gaming and influencer talent, and industry experts. Its episodes will centre on a theme, from deep dives into popular gaming titles to explorations of broad industry trends. Each episode will be broken down into five engaging segments, namely ‘The Pulse’, which features a panel of experts and gaming celebrities discussing the hottest gaming and esports topics, ‘Hero Story’ (Stories of Inspiration), an in-depth interview with Asia’s favourite esports heroes and personalities, and ‘Gamer’s Haven’ (A Day Away From The Game), a day of relaxation using Marriott’s facilities, offering esports personalities and gaming celebrities a much-needed break, as well as ‘Side Quest’, a feature on the best video game worlds in history, and lastly, ‘House Party’, where hosts and guests that appear on the episode will participate in a variety of geek-themed party games.

The programme will be hosted by popular ‘Super Host’ and emcee Eri Neeman and ONE Esports’ MikaFabs. Neeman has hosted several premiere esports events and tournaments such as the ESL One Birmingham 2019, ESL One Manila 2016, Manila Masters, and REV Major, while MikaFabs is a writer, producer, and esports host, who has hosted international tournaments for Valorant and League of Legends: Wild Rift.

Moreover, fans can also expect to catch their favourite gaming and esports talent on the series and stand to win prizes from Marriott Bonvoy by engaging with the show online. Program guests include League of Legends player Teddy from Korean esports team Kwangdong Freecs; Dota 2 personality and host Sheever; Japanese Street Fighter player Kawano; and Mobile Legends: Bang Bang players Edward and OHEB from Filipino esports team Blacklist International; amongst others.

Carlos Alimurung, CEO of ONE Esports, shared that the goals for Gamer’s Paradise are to celebrate esports, provide our audience with deep insights into the ecosystem and community, and share the stories of gaming and esports heroes who ignite the world with strength, hope, dreams, and inspiration.

“The series will highlight Marriott Bonvoy’s portfolio of properties across Asia. Marriott Bonvoy is the perfect travel program for the gaming and esports fan, whose lifestyle consists of frequent travel,” said Alimurung.

Meanwhile, Julie Purser, Marriott International’s vice president of marketing, loyalty & partnerships for APAC, commented that they have teamed up with ONE Esports on Gamer’s Paradise to bring Marriott Bonvoy’s expression of good travel in both virtual and physical settings to gamers across the region. 

“This series is rooted in travel, and we hope to showcase how the digital and gaming worlds draw inspiration, energy, and community from the transformative power of travel. There has been great synergy working alongside ONE Esports to execute this project together and we are confident Gamer’s Paradise will be a thrilling spectacle that inspires audiences,” said Purser.

‘Gamer’s Paradise’ will premiere across ONE Esports’ digital channels, including Facebook, Twitch, YouTube, and AfreecaTV, on 4 July 2022 at 8.30 PM SGT. The program will air in English every Monday, with subtitles in Bahasa Indonesia, Bahasa Melayu, Japanese, Korean, Tagalog, Thai, and Vietnamese.

In June 2022, ONE Esports has been appointed as the official media partner for League of Legends Champions Korea (LCK). The League of Legends tournament is organised by League of Legends Champions Korea Limited, a wholly-owned subsidiary of Riot Games Korea Limited.

Bali, Indonesia – As the Indonesian province of Bali gears up for reopening to tourists this year, Marriott International’s loyalty program Marriott Bonvoy and tourism gateway Bali.com have teamed up for a one-stop platform where travellers can book a travel arrangement to Bali under one platform.

Through the partnership, selected Marriott Bonvoy resorts in Bali and Bali.com will be offering a one-stop booking journey that includes a vacation accommodation and express travel visa on Marriott.com, or the destination platform. The express travel visa application process will be facilitated by Bali.com.

In addition, Marriott Bonvoy Members will enjoy 10% off the express travel visa application fee should they wish to make their own visa arrangements with Bali.com.

Ramesh Jackson, area vice president for Indonesia at Marriott International, said that they have always been a firm believer in the advancement of travel recovery, and with the re-opening of Bali to international guests, they are excited to work with Bali.com.

“We can identify that travel in this day and age is no longer what it used to be. With so many options on information channels and sources, it can be confusing and time consuming for travellers to navigate through reliable information. That is why we felt it was important to provide guests with a one click travel solution. This alliance is designed to provide guests with a worry-free seamless booking journey for their mandated quarantine stay with the option of a travel visa packaged together under Marriott’s integrated platform,” Jackson said.

Meanwhile, Michael Strobel, founder at Bali.com, commented that travellers are craving well-researched and reliable information and travel partners, hence they are extremely happy to be part of this campaign and to cooperate with Marriott Bonvoy resorts in Indonesia, in providing travellers with a transparent quarantine package and a booking experience that includes the e-visa.

“Bali.com is determined to play a supporting role in facilitating the return of tourists to Bali and Indonesia overall. We had a few million visitors on Bali.com during the pandemic who were looking for information about travel and visa regulations since Indonesia closed its borders in March 2020,” Strobel said.

He added, “The interest in Bali is still strong and people want to come back. We understand the importance during these uncertain times, to provide absolutely reliable information and guide and assist our visitors to take informed choices so they can enjoy a great holiday the moment the opportunity arises to visit Bali again.”

Singapore – Esports media company ONE Esports has shared in a press release that it is planning to launch an esports talk show by 2022, in partnership with Marriott Bonvoy, Marriott International’s travel program.

Aside from the talk show, the partnership will also see Marriott Bonvoy focusing on expanding its reach to engage esports fans in Singapore and Malaysia via local Mobile Legends: Bang Bang community tournaments.

Aside from the global hotel brand, ONE Esports has also forged a tie-up with top insurance company FWD, to sponsor its Mobile Legends Professional League Invitational 2021 in Indonesia, where the top teams across SEA will compete to be the region’s best. 

Through this, the esports media company will also feature the insurance company on its website, as well as create custom content for the brands’ flagship app, FWD Moments.

ONE Esports has been bolstering its media collaborations. The said partnerships follow the company’s recent tie-up with top online food and grocery delivery platform foodpanda, to create a new multi-part docuseries on esports called ‘Heroes of the Game’, which tackles the ‘ONE Esports Dota 2 Singapore Major’ event held in March this year.

Carlos Alimurung, ONE Esports’ CEO, noted that these partnerships will grow the esports ecosystem, and reaffirm ONE Esports’ commitment to scale esports globally with the world’s best brands. 

“We are thrilled to have these partners join us in our mission to share and celebrate the stories of esports heroes who ignite the world with strength, hope, dreams, and inspiration,” said Alimurung.

Meanwhile, Julie Purser, the VP of marketing, loyalty and partnerships at Marriott International APAC, shared, “Marriott Bonvoy has evolved from a rewards program to an immersive and inclusive travel program, and we look forward to collaborating with ONE Esports to bring our expression of good travel in both virtual and physical settings to gamers across the region.”