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Tag: Marketing

Tesla opens headquarters in PH; urged to manufacture EVs locally by PH president
Tesla opens headquarters in PH; urged to manufacture EVs locally by PH president
Posted on January 21, 2025
by Aliza Carmona
The new Tesla Center has been launched in the Philippines to serve as Tesla Philippines’ headquarters located in Bonifacio Global City, Taguig.
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YouTrip unveils users’ spending persona through ‘YouTrip Replay’ 
YouTrip unveils users’ spending persona through ‘YouTrip Replay’ 
Posted on January 21, 2025
by Aliza Carmona
YouTrip, a multi-currency digital wallet in Singapore, has launched its first ‘YouTrip Replay,’ a personalised preview of its users’ spending patterns in 2024.
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DOT launches flagship tourism program in Klook PH’s platform through new partnership
DOT launches flagship tourism program in Klook PH’s platform through new partnership
Posted on January 21, 2025
by Aliza Carmona
he Department of Tourism (DOT) has launched its flagship tourism program, the ‘Philippine Experience Program’ (PEP) on Klook Philippines’ platform through a partnership.
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Samsung Electronics names Jeffrey Hahn as new president for Singapore
Samsung Electronics names Jeffrey Hahn as new president for Singapore
Posted on January 21, 2025
by Aliza Carmona
Samsung Electronics has appointed Jeffrey Hahn as its new president in Singapore, overseeing its strategy and operations in the country for growth and innovation.
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Post-pandemic entertainment revival: How Global Creatures revitalised theatre revenues through targeted ad strategies
Post-pandemic entertainment revival: How Global Creatures revitalised theatre revenues through targeted ad strategies
Posted on January 20, 2025
by MARKETECH APAC
This case study details how Global Creatures rose above the challenges brought by the pandemic, reviving revenue by promoting its landmark ‘Moulin Rouge! The Musical’ production through its collaboration with Quantcast and ACMN.
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Apple unveils new ‘Shot on iPhone’ music video featuring Wren Evans to celebrate Tết
Apple unveils new ‘Shot on iPhone’ music video featuring Wren Evans to celebrate Tết
Posted on January 20, 2025
by Aliza Carmona
‘Save the Music,’ was done in collaboration with TBWAMedia Arts Lab Southeast Asia, featuring Vietnam-based artist Wren Evans.
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Mastercard launches ‘Priceless’ program in PH to offer unique experiences to cardholders
Mastercard launches ‘Priceless’ program in PH to offer unique experiences to cardholders
Posted on January 17, 2025
by Aliza Carmona
Payment network Mastercard has launched its Priceless program in the Philippines, offering local and international cardholders unique experiences including travel, dining, entertainment, and shopping.
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AI saves Chinese New Year celebration in Singtel’s latest short film
AI saves Chinese New Year celebration in Singtel’s latest short film
Posted on January 17, 2025
by Aliza Carmona
The ‘Once Upon a CNY’ film, which injects humour while highlighting the importance of technology, shows how AI saves a family’s CNY celebration.
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Coca-Cola Beverages PH changes name to ‘Coca-Cola Europacific Aboitiz Philippines, Inc.’ following acquisition
Coca-Cola Beverages PH changes name to ‘Coca-Cola Europacific Aboitiz Philippines, Inc.’ following acquisition
Posted on January 16, 2025
by Aliza Carmona
The name change, approved by the Securities and Exchange Commission, is effective starting January 15, 2025.
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Grab forges partnership with BYD to provide SEA driver-partners with access to EVs
Grab forges partnership with BYD to provide SEA driver-partners with access to EVs
Posted on January 16, 2025
by Aliza Carmona
Superapp Grab has forged a partnership with high-tech enterprise BYD to provide its driver-partners in Southeast Asia (SEA) with more access to electric vehicles (EVs).
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