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Tag: Marketing

Cathay Pacific invites travellers to Hong Kong with ‘The Most Fun Per KM²’ campaign
Cathay Pacific invites travellers to Hong Kong with ‘The Most Fun Per KM²’ campaign
Posted on July 3, 2025
by Aliza Carmona
Cathay Pacific is encouraging travellers across Southeast Asia to explore Hong Kong with the launch of ‘The Most Fun Per KM²’ campaign.
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Google debuts YouTube creator series highlighting ad solutions via The Carrot Collective, VIRTUE Asia
Google debuts YouTube creator series highlighting ad solutions via The Carrot Collective, VIRTUE Asia
Posted on July 3, 2025
by Aliza Carmona
Google has launched a new YouTube creator series to highlight its Ad Solutions for marketers across Southeast Asia.
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Max the Stress Ball unleashes rage against Income Insurance in new campaign with BBH Singapore
Max the Stress Ball unleashes rage against Income Insurance in new campaign with BBH Singapore
Posted on July 3, 2025
by Aliza Carmona
With Income Insurance’s Gro Cash Plus and Gro Cash Sure ensuring less financial stress for customers, Max the Stress Ball finds himself not needed.
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Jewel, Changi Airport Group celebrate SG60 with lineup of events
Jewel, Changi Airport Group roll out series of community events to honour Singapore’s 60th anniversary
Posted on June 30, 2025
by Aliza Carmona
Changi Airport Group and Jewel Changi Airport are celebrating Singapore’s 60th anniversary through a lineup of events for July and August.
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WebEngage onboards Sanjay Prasad as VP, global head of channels and alliances
WebEngage onboards Sanjay Prasad as VP, global head of channels and alliances
Posted on June 30, 2025
by Aliza Carmona
SaaS provider WebEngage has appointed Sanjay Prasad as vice president, global head of channels and alliances.
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Novo Nordisk launches ‘Beyond the Scale’ initiative to combat obesity stigma in Singapore
Novo Nordisk launches ‘Beyond the Scale’ initiative to combat obesity stigma in Singapore
Posted on June 27, 2025
by Aliza Carmona
Global healthcare company Novo Nordisk has launched ‘Beyond the Scale,’ a public health campaign aimed at reframing obesity and breaking the stigma that hinders treatment.
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KFC Thailand launches creative campaign for ‘Chilli Cheese’ menu comeback
KFC Thailand launches creative campaign for ‘Chilli Cheese’ menu comeback
Posted on June 27, 2025
by Aliza Carmona
KFC Thailand has launched a new creative campaign to mark the comeback of its ‘Chilli Cheese’ menu items.
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Trust declines amongst Filipino prosumers due to misinformation: report
Trust declines amongst Filipino prosumers due to misinformation: report
Posted on June 26, 2025
by Aliza Carmona
Filipino prosumers’ trust towards traditional institutions is significantly declining due to misinformation, according to a report from HAVAS Ortega.
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So Drama! Entertainment, FLY Entertainment ink partnership to boost content production 
So Drama! Entertainment, FLY Entertainment ink partnership to boost content production 
Posted on June 26, 2025
by Aliza Carmona
So Drama! Entertainment and FLY Entertainment have forged a strategic partnership to enhance media and entertainment content and production.
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United International Pictures’ Jurassic World Rebirth emerge from fog at Orchard MRT OOH experience
United International Pictures’ Jurassic World Rebirth emerge from fog at Orchard MRT OOH experience
Posted on June 26, 2025
by Aliza Carmona
The United International Pictures is bringing the ‘Jurassic World Rebirth’ to life through an out-of-home (OOH) experience in collaboration with EssenceMediacom and Asiaray Singapore.
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