Tag: Marketing
In MARKETECH APAC’s latest Agency Leadership Decoded, Eunice Tan, group CEO at TSLA, shares how she leads with an approach that blends creativity and innovation, turning it into a culture.
The Tourism Authority of Thailand (TAT) has launched its international ‘Be My Guest’ campaign, aiming to boost the nation’s cultural influence and tourism.
Thailand – The National Blood Centre and Thai Red Cross Society are inspiring a new generation of blood donors through an emotion-driven blood donation campaign. The new public service campaign was developed in partnership with SuthisakStudio, the Advertising Association of Thailand (AAT), and the Marketing...
Arcc Assets, the specialised asset management arm of Arcc Holdings, has named creative digital agency 8traordinary as its social media agency of record.
The Central Narcotics Bureau (CNB) has unveiled real stories of drug abuse in its latest campaign with Edelman Singapore.
Shoppable videos have emerged as one of the highest converting advertising formats in Southeast Asia (SEA), according to a report from BPaaS company AnyMind Group.
Japan – Dentsu Inc. and Dentsu Anime Solutions Inc. have launched a new global brand, “dentsu anime solutions (das),” aimed at driving the overseas expansion and commercial growth of Japanese anime content. The newly introduced ‘das’ brand is set to support the global growth of Japan’s anime industry...
In total, APAC is bringing a total of 118 Lions back home, a significant increase from 93 from Cannes Lions 2024, but still falling short of Cannes Lions 2023’s 123. India brought the most Lions home at 32, followed by Australia (28), New Zealand (18), Japan (13), and Singapore (12).
Setting foot in the Philippines, Mutant aims to bring its strategic, creative, and results-driven communications approach to the market.
AirAsia Media, Capital A’s travel media division, has partnered with Universal Pictures to launch the ‘Ride The Skies’ campaign.
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