Tag: Marketing
Havaianas Philippines is emphasising the comfort provided by flip-flops through the release of a new digital content with advertising agency GIGIL.
Creating brand impact in Indonesia isn’t just about being bold—it’s about being in sync. Sync with shifting cultural signals, digital behaviours, and the pace at which new expectations emerge. Cheil Indonesia operates at this intersection. With an integrated model built on data, creativity, and technology,...
In MARKETECH APAC’s latest Agency Leadership Decoded, Paolo Broma, chief marketing officer at TBWA\SMP, reveals how the agency maintains its relevance through its relentless commitment to openness to new concepts.
The branding industry is constantly challenging agencies to innovate their ways of expressing brands’ identity. They are compelled to find the balance between representing brands while crafting unique messages that truly resonate with audiences. Design Bridge and Partners, as a brand design agency,...
Independent creative agency UltraSuperNew has revealed its new global positioning with the opening of its Tokyo office.
Communications consultancy Vero has appointed Joana Marie Demore as senior influencer relations specialist.
Singaporeans are planning to embark on more trips in 2025, with a significant portion planning multiple holidays, according to a survey by research company YouGov for fintech company Revolut.
Vaseline is raising skincare awareness for gamers in a new campaign with Ogilvy Singapore.
Samsung Electronics Singapore has tapped Publicis Chemistry Singapore as its new social media agency of record.
KFC Thailand has partnered with popular character Butterbear to introduce ‘Nong Noey’ as the ‘Daughter of KFC Thailand.’
