Tag: Marketing
Hong Kong – The Financial Services Development Council (FSDC), Hong Kong’s high-level, cross-sectoral advisory body for the financial services industry, has joined forces with DDB Group Hong Kong to roll out a global campaign that spotlights ‘Money’ as the face of Hong Kong’s financial proposition. The...
Seoul, South Korea – Samsung Electronics has rolled out “Why Samsung,” a global campaign that underscores the company’s four defining values in home appliances: Bespoke AI, SmartThings connectivity, security, and reliability. The campaign, now live across over 50 countries via Samsung.com, YouTube and...
Singapore – Adobe, Standard Chartered Bank Hong Kong, and dentsu Hong Kong clinched the MarTech, Brand, and Agency of the Year titles, respectively, at the Marketing Technology Awards (MTA) 2025, held on October 15 at the Mandarin Oriental Singapore. Now in its second year, the MTA continues to celebrate...
Singapore – Mang Inasal Philippines, VNPAY, Rewardz, and iWISERS emerged as the biggest winners at the Empowered Women Awards 2025, taking home the coveted Grand Prix titles that celebrated excellence in marketing, agency leadership, and technology innovation across Asia-Pacific. Held on October 15,...
Singapore – Global software company monday.com has rolled out its first-ever 360-degree brand campaign in Singapore, marking the opening of its new Southeast Asia regional hub. Amid rising AI anxiety, the campaign puts monday.com’s AI-powered digital worker, monday sidekick, at centre stage—showing how...
United Kingdom – Dove has unveiled a powerful new video under its #ChangeTheCompliment campaign, celebrating girls for their talents, courage, and individuality rather than their looks. The film, part of the long-running Dove Self-Esteem Project, features young girls running, playing sports, and embracing...
Singapore – Airwallex has appointed Alin Dobrea as its new head of marketing for Southeast Asia, strengthening its leadership team as fintech continues to expand its footprint across one of the world’s most dynamic regions. “What drew me to Airwallex is its bold, challenger spirit–and its ability to...
The report attributes the shift to a combination of artificial intelligence (AI), economic pressures, and the influence of younger, digitally native buyers who are reshaping traditional purchasing behaviour.
The renewed partnership is centered on continued collaboration to strengthen KFC’s cultural presence and brand connection among Thai consumers.
Singapore – Global fintech firm Osome has named Rohan Chandhok as vice president of marketing, strengthening its global leadership team as it accelerates growth across key markets. With more than 20 years of experience in marketing and entrepreneurship, he brings a unique founder-first mindset to the...
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