Tag: Marketing
Following the merger, GCL Asia aims to provide engaging gaming experiences across EA and SEA regions through partners and content creators, as well as expanding the gaming ecosystem by promoting Asian games worldwide and bringing Western games to Asia.
With We Are Social’s appointment, .XYZ will be led by Christina Chong, CEO of We Are Social Southeast Asia, and will expand the agency’s offering across future strategy, creative innovation and virtual production.
The company claims that native ad formats can now, for the first time, be integrated into the Samsung Smart TV experience, allowing marketers to use Samsung Ads' first-party device data for improved targeting, measurability, and insights.
Gill will be responsible for establishing and driving strategic expansion and operational excellence across the Group, with the goal of improving IPG Mediabrands into Australia's leading digital and data-driven agency group.
This collaboration will enable Tomato Interactive's clients to use GrabAds' comprehensive retail media tools, allowing them to connect with valuable users across Southeast Asia through the Grab super app ecosystem. It also marks GrabAds' first collaboration with a global marketing agency in the Greater...
Through TikTok, fans will be able to watch videos from across Disney's brands, create their own videos with Disney music and effects, play Disney trivia, and collect and trade "Character Cards" of characters to win unique profile frames to show off their fandom.
Ratnam, who is based in Kuala Lumpur, will be in charge of overseeing Warner Music's operations in Malaysia. He will oversee initiatives for strategic growth and work to improve the company's market presence.
Jollibee's campaign shows how it can transform everyday situations into Christmas, as unsuspecting individuals step into what appears to be a standard Christmas-themed photo booth, only to discover a surprise filled with joy.
This campaign by Genesis and Bastion Shine features New Zealander George and her family, showcasing Genesis products and services, and is the fifth entry in a series of features which started in 2022.
To remind Taiwanese who are looking for value that they will never have to consider eating dirt again because of Uber One's member savings and exclusive deals, which are all accessible at their hands, Special reverse-engineered the culturally resonant insight and created a series of humorous scenari...
